Shima is an entrepreneur, director and academic obsessed with making the world a better place. She is the director of two enterprise and entrepreneurship programme at the University of Cambridge, UK supporting the development of technology entrepreneurs and the commercialisation of technology from within the university and its partners. She is Director of EnterpriseWISE as well as Director of ETECH Projects at the Centre for Entrepreneurial Learning, part of the Cambridge Judge Business School.
An engineer by training to postgraduate level, she also has an MBA and a PhD in Management focusing on corporate strategy and the natural environment. She has spent two decades helping companies, governments and international funding agencies improve their performance in an environmentally and socially sensitive manner. As an entrepreneur, Shima is one of the founders and a Director of Value in Enterprise, the responsible business consultancy company. She was also one the founders of Nahdet El Mahrousa (the most successful social enterprise incubator in the Middle East) and the Egyptian Junior Business Association (EJB) in Egypt and the Global Communities Initiative (GCI) in the US which she chaired the board of for a number of years. Shima is interested in critically studying entrepreneurship practice to explore the implications on people and the planet. Currently, she has a particular interest in gender influences.