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Enterprise Tuesday

Enterprise Tuesday takes place in November and February each year. In general, the theme of the first term of lectures is inspiration and the second term is about information or the 'how to' of becoming an entrepreneur.

Next session

Building a Brand Against All Odds

3 February 2015, 18:00-21:00

Venue: Lecture Theatre 0, Department of Engineering, Trumpington Street, Cambridge

Chaired by: Dr Mark de Rond, Reader in Strategy and Organisation at Cambridge Judge Business School

Guest panellists: Lord Karan Bilimoria of Chelsea CBE DL, founder and Chairman of Cobra Beer

Lord Karan Bilimoria started and grew the Cobra Beer company in a competitive market with 400 brands. His journey was highly innovative and rapidly growing when suddenly the company hit a speed bump! He has now rebuilt the brand within a large corporate environment and, having won many prizes, the company is now gaining market share. His talk is about how to take on the Goliaths in your industry and how to deal with the daily challenges while holding on to your vision and values.

PLUS: Chartered Institute of Marketing (CIM) Open Workshop
The CIM will be offering a special workshop with a panel of experts on 3 February in the Board Room at the Department of Engineering after the Enterprise Tuesday lecture, from 20:00 to 21:00. Participants are invited to bring along their problems, questions or viewpoints for discussion to this marketing surgery - be prepared for a lively session. To sign up for this workshop, please contact directly. Places are limited to 30 people max and are available on a first come, first served basis.

2014/15 timetable

Michaelmas Term 2014

Date About the session
4 Nov Building Billion Dollar Companies
Chaired by: Dr Darrin Disley, Chief Executive Officer & President of Horizon Discovery

Dr David Cleevely CBE FREng FIET, entrepreneur and international telecoms expert
11 Nov Forget Venture Capital! Get Customers to Fund You
Chaired by: Dr Uday Phadke, Chief Executive of Cartezia

Dr John Mullins, Associate Professor of Management Practice in Marketing & Entrepreneurship at London Business School
18 Nov Commercialising Research: Where Are the Bear Traps?
Chaired by: Dr Shailendra Vyakarnam, Director of the Centre for Entrepreneurial Learning (CfEL)

Professor Andy Hopper CBE FRS FREng FIET, Head of Department at the University of Cambridge Computer Laboratory, Chairman of the RealVNC Group, Ubisense Group and TxtEz; and Dr Hermann Hauser CBE FRS FREng, Co-Founder of Amadeus Capital Partners, serial entrepreneur and investor
25 Nov Growing the Business: Where Process & Spirit Come Together
Chaired by: Professor Stelios Kavadias, Margaret Thatcher Professor of Enterprise Studies in Innovation & Growth, and Director of Research, at Cambridge Judge Business School

Denis Kaminskiy, CEO of Arcus Global; Emma Ratzer, CEO of Access Community Trust; Jane Dancer, COO of F-star

Lent Term 2015

Date About the session
3 Feb Building a Brand Against All Odds
Lord Karan Bilimoria of Chelsea CBE DL, Chairman of the Cobra Beer Partnership
10 Feb Make It Brilliant & They Will Come
William Tunstall-Pedoe, Principal Product Management at Evi (part of the Amazon group of companies), and Founder & Owner of Genius 200
17 Feb Leading Globally: The Importance of Diversity & Creativity
Sir Paul Judge, Chairman of the Enterprise Education Trust, and Patron of Cambridge Judge Business School
24 Feb Rough Diamonds Pitch for Your Support
Chaired by: Alan Barrell, Entrepreneur in Residence at CfEL and Postgraduate Diploma in Entrepreneurship Advisory Board Member; Hanadi Jabado, Director of Accelerate Cambridge at Cambridge Judge Business School


Lecture Theatre 0
Department of Engineering
University of Cambridge
Trumpington Street

The Department of Engineering is just a three minute walk from Cambridge Judge Business School. If you are travelling from the railway station, there are plenty of taxis outside and taxi drivers are familiar with the location.

Unfortunately there are no parking facilities.

Find the venue on Google Maps