The SME Growth Challenge is an innovative programme which aims to dramatically enhance the performance and competitiveness of high potential companies. Cambridge Judge Business School has delivered programmes in India in partnership with the government of the Kerala province and in East Anglia in partnership with Santander. This is creating a diverse and global network which will enable the benchmarking of problems, comparisons among the different locations, and unique access to new management ideas from growth regions. We are looking to launch programmes in other locations across the world including Bangalore (India), Shanghai (China), Rio de Janeiro (Brazil) and in other regions around the UK.
The SME Growth Challenge, using the latest thinking and drawing on decades of experience in supporting growth, recognises that although growing firms face common challenges, each is unique and requires a bespoke approach to achieve its full potential. Through a process of deep engagement with leadership teams, Cambridge Judge Business School will understand the challenges facing each participating business and help them to articulate, and systematically implement, their plans for growth. The programme, delivered over 12 months, aims to develop each firm's managerial capability by setting attainable objectives and helping them achieve these objectives through collaborative problem solving and monitoring their progress through key performance indicators.
The programme is made up of a series of six bi-monthly workshops which provide access to the latest management thinking, facilitate the sharing of insights about commonly experienced challenges and a range of possible solutions. These will be augmented by regular company visits from dedicated Cambridge Judge Business School faculty members.
The programme will begin with an on-site diagnostic visit by a member of the School's faculty. This faculty member will support you throughout your journey and provide a point of contact within the School.
The topics addressed at each of the six one-day workshops will be informed by the needs identified during the diagnostic phase of the Growth Challenge. They are likely to include:
- Defining your current business model
- Value innovation and shaping your value proposition
- Marketing strategy and tactics
- Understanding the competitive landscape
- Developing your leadership team
- Financing your firm
A key component of the programme will involve collaborative problem-solving and learning from the experiences of other participants. In doing so, CEOs will build the management capabilities of their organisations. These results rest on the condition that the CEOs commit to attending the workshops and seeing their action plans through.