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Managing Innovation Strategically

Overview

Increasingly, in today's fast-paced, converging world, sustained innovation is a necessity not only to thrive but also to survive. However, for most firms, the strategies and processes associated with innovation remain vague and not professionally managed. As a result, most firms are unable to innovate and thus create new value. Amongst those who are able to create new value, few are able to capture it.

In this programme, we will learn why firms struggle to create and capture new value. We will share a number of concepts on how to implement innovation in an organisation and develop a set of practical tools and concepts that you can apply to your business.

The programme is taught by Dr Kamal Munir and Professor Stelios Kavadias, two leading experts in the field of innovation.

Thoroughly useful and enjoyable. It was incredible how much you managed to fit into two days and still keep it relaxed and engaging.

Topics

  • How to increase the likelihood of your technology or design becoming dominant
  • How to capture value through complementary assets
  • How to disrupt your competitors through innovative business models
  • How to manage innovative development projects
  • Capacity management
  • How to harness the power of users in the innovation process
  • How to enhance the likelihood of your product's success in the market

Benefits

You'll learn from outstanding faculty and associates of Cambridge Judge Business School and gain a truly international experience from your global peer group.

On completion of this practical and fast-paced programme you will:

  • Have the tools and techniques of managing innovation
  • Be able to apply innovation in your organisations to enhance performance
  • Identify process from innovation to create competitive advantage
  • Understand the factors to support creativity and innovation
  • Understand the innovation implementation process and how best to organise innovation

This programme counts as one course for those completing the Cambridge Judge Business School General Management Certificate of Achievement.

Who should attend

  • Leaders interested in creating an innovative organisation
  • R&D executives
  • Marketing managers involved in innovation

Faculty & speakers

Stylianos Kavadias

Margaret Thatcher Professor of Enterprise Studies in Innovation & Growth
PhD (INSEAD)

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Kamal Munir

Reader in Strategy & Policy
PhD (McGill University)

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Dates & fees

Dates Duration Fees *
23-24 November 2017 2 days £2,300 + VAT

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,300 + 20% = £2,760.

* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School's Alumni Association. Please note prices pre-registration are subject to change.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 226KB) (updated 27 October 2015)
Terms & Conditions for Organisation-funded Applicants (pdf, 243KB) (updated 27 October 2015)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

Version 2 (8 January 2016)

Register

You can register for this programme via our online system. Please note the registration form will open in a new tab/window.

When you register for this programme, please let us know if your organisation is paying for your placement or if you are applying as an individual.

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