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Marketing

Marketing iconOur suite of marketing programmes deals with two fundamental areas: strategic marketing management and brand building. Both programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and faculty-driven sessions.

Strategic Branding in the Social Media Era

Duration 2 days
Dates 9-10 November 2017 or 8-9 November 2018
Fees £2,300 + VAT

Addresses key issues including brand building strategies, the strategic brand management process, building a strong brand and brand positioning. You will understand the essence of the brand, its value as well as how to measure brand equity.

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Strategic Marketing Management

Duration 2 days
Dates 7-8 December 2017 or 3-4 December 2018
Fees £2,300 + VAT

Provides a comprehensive understanding of the strategic marketing planning and analysis process to better reach and satisfy customers while increasing profitability and productivity.

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Version 1 (1 October 2015)