Marketing
How to Build a Strong Brand [NEW]
29-30 November 2012
This new programme will look at brand building strategies, including the strategic brand management process, building a strong brand and brand positioning. Participants will understand the essence of the brand, its value as well as how to measure brand equity.
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Successful High-Tech Marketing [NEW]
6-7 December 2012
This interactive and practical programme deals with the key marketing strategies and processes that enable the successful diffusion and adoption of a new product, or innovation. By the end of the programme, participants will understand the intricate nature of product strategies for technology companies.
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