Marketing
How to Build a Strong Brand
28-29 November 2013
This new programme will look at brand building strategies, including the strategic brand management process, building a strong brand and brand positioning. Participants will understand the essence of the brand, its value as well as how to measure brand equity.
More information »
Successful High-Tech Marketing
5-6 December 2013
This interactive and practical programme deals with the key marketing strategies and processes that enable the successful diffusion and adoption of a new product, or innovation. By the end of the programme, participants will understand the intricate nature of product strategies for technology companies.
More information »