Cambridge Judge Business School Executive Education has identified a significant lack of research, case study or other management practice material available that relates specifically to the Middle East and Gulf Cooperation Council (GCC) businesses, and the opportunities or issues they face. There is an over-reliance on case studies and example materials from the US or European companies. This work does not recognise the unique issues that they have to address in their businesses, their clients and their culture. It is very likely that the customs and the economic drivers of the region will result in businesses and other organisations in the GCC area facing challenges and opportunities that are different in many ways from those that are the more usual geographical focus of management research undertaken by business schools, e.g. US, Europe and SE Asia. Furthermore, this lack of material is a barrier to the use of case study and research-based material in explaining management theory and practice to GCC-based businesses as the circumstances in the case studies may differ significantly.
The goal of the Middle East Research Centre (MERC) is to become a leading research centre for the study of Middle East-focused leadership and related management issues, and to apply this knowledge to the mutual benefit of Middle East organisations and Cambridge Judge Business School. Furthermore, the MERC will seek to gain a better understanding of the particular leadership issues that relate to organisations and businesses in the Middle East and in doing so, establish long-lasting relationships with GCC businesses and develop leadership stories inspired by the Islamic and Middle East culture.
The main focus will revolve round these key outcomes:
- Develop a comprehensive understanding of particular leadership issues that relate to Middle East based organisations
- Produce research outputs including research papers and case studies
- Work collaboratively to establish long term relationships built on trust and respect
- Work at a deep level to support the strategic goals of organisations
- Development of specific Executive Education programmes that relate to research projects undertaken
The MERC will mainly operate virtually, but with regular events and programmes taking place in conjunction with partners based around the Middle East. It will build on an eight-year legacy of leadership and management development programmes offered by Cambridge Judge Business School for the Gulf Cooperation Council (GCC) area-based organisations.