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David De Cremer

David De Cremer

KPMG Professor of Management Studies

PhD (University of Southampton)

Research interests

Leadership effectiveness, trust building, maintenance and repair, organisational justice, executive pay and bonuses, behavioural economics and decision-making, behavioural ethics, creativity and innovation, challenges in China and the West.

Subject group: Organisational Leadership & Decision-Making

Professional experience

David De Cremer is an Associate Editor of the Academy of Management Annals and has been a member on the editorial boards of, among others, Organizational Behavior and Human Decision Processes, Journal of Management, Social Influence, Social Justice Research, Leadership Quarterly

He teaches at the MBA, EMBA and executive level, with a specific focus on organisational behaviour, corporate social responsibility and ethics, contemporary issues in leadership, trust as a business asset, negotiations and decision-making. He provided consultancy to companies like, among others, Novartis, Barclays, KPMG, AB Inbev, Solvay, IBM, Rabobank, ING, Cisco, Bayer, DSM, and Huawei.

He has edited several academic books on the following topics: "Social psychology and economics", "Advances in the psychology of justice and affect", "Psychological perspectives on ethical behavior and decision making", "Social psychology and organizations", and "Behavioral business ethics: Shaping an emerging field". In addition, he has also written popular books on "When good people do bad things: On the psychology behind the financial crisis", "Making negotiations predictable: What science tells us?" and "The proactive leader: How to overcome procrastination and be a bold decision maker". 

His recent work has been discussed, among others, in the Scientific American, Bloomberg News, The Economist, Forbes, The Financial Times, Wall Street Journal, CBS Money Watch, and Psychology Today. He has written opinion pieces for economic newspapers and magazines (e.g. The Financial Times) and in 2009-2010 he was named the most influential economist in the Netherlands (Top 40 of economists).

Previous appointments

Prior to his current position, David De Cremer was Professor of Management at China Europe International Business School (CEIBS; where he is a visiting professor now) and London Business School (LBS). Previously, De Cremer held teaching and research positions at Rotterdam School of Management, New York University, and Harvard University. 

Awards & honours

  • Recipient of the "Postgraduate Study Visit Award" (1998, by the British Psychological Society, BPS).
  • Recipient of the Award for "Outstanding Social Psychology PhD-thesis" by the British Psychological Society (BPS; 2000).
  • Finalist for the best Ph.D.-thesis in Group Psychology (American Psychology Association (APA) Award 2000).
  • Fellowship Center for Advanced Study in Behavioral Sciences (Summer School on affect and decisions) at Stanford University (July-August, 2004)
  • Elected member to Society of Experimental Social Psychology (2005)
  • Recipient of the "Jos Jaspers Early Career Award for Outstanding contributions to social psychology" by the European Association of Experimental Social Psychology (EAESP; 2005).
  • Included in the "Cream of Science" (2005, showcase of Dutch prominent research; "Keur der Wetenschap")
  • Membership "Young Academy of Science" (Royal Netherlands Academy of Arts and Sciences, "De Jonge Akademie", KNAW, 2006-2010): young scientists who have made their mark in the research world and have a wide-ranging interest in science. Fellowship is only awarded via an intensive selection procedure employed by all the Dutch Universities and the KNAW. 
  • Recipient of a Research Fellowship at the J.F. Kennedy School, Harvard University, USA, for the academic year 2007-2008.
  • Emerald LiteratiNetwork 2006 Highly Commended Award (award for highly recommended articles to read in an Emerald journal: Leadership and Organization Development Journal)
  • Recipient of the "Comenius European Young Psychologist Award" by the European Federation of Psychology, 2007 (this early career award is a competition open to all areas within psychology).
  • Recipient of the "best paper award" for an article published in the European Journal of Work and Organizational Psychology (publishing year 2006).
  • Recipient of the 2008 "International Society for Justice Research Early Career Contribution Award".
  • Recipient of the "best paper award" at the annual WAOP (Work and organizational psychology association in the Netherlands) conference, 2008.
  • Elected "ERIM (Erasmus Research Institute for Management Research) research fellow" at Rotterdam School of Management 
  • Number 1 position in the top-40 of Dutch Economists in 2009-2010 (list of the 40 best publishing professors employed at business and economics departments in the Netherlands)
  • Recipient of the 2011 ERIM (Erasmus Research Institute of Management; Rotterdam School of Management) "impact on managerial practices" award
  • Finalist of 2011 "Huibregtsen Award for outstanding scientific innovation and valuable contribution to society" award in the Netherlands.
  • Finalist of the "outstanding publication in organizational behaviour competition 2011" by the Organizational Behavior Division of the Academy of Management.
  • Recipient of the 2013 CEIBS Research Excellence Award
  • Recipient of the CEIBS 2013 External Academic Honor

Selected publications

Brebels, L., De Cremer, D. and van Dijke, M. (2014) "Using self-definition to predict the influence of procedural justice on organizational-, interpersonal-, and job/task-oriented citizenship behavior." Journal of Management, 40(3): 731-763 (DOI: 10.1177/0149206311410605)

De Cremer, D., Pillutla, M.M. and Reinders Folmer, C. (2011) "How important is an apology to you? Forecasting errors in predicting the true value of apologies." Psychological Science, 22(1): 45-48 (DOI: 10.1177/0956797610391101)

De Cremer, D. and van Dijk, E. (2009) "Paying for sanctions in social dilemmas: the effects of endowment asymmetry and accountability." Organizational Behavior and Human Decision Processes, 109(1): 45-55 (DOI: 10.1016/j.obhdp.2009.01.004)

Brebels, L., De Cremer, D. and Sedikides, C. (2008) "Retaliation as a response to procedural unfairness: a self-regulatory approach." Journal of Personality and Social Psychology, 95(6): 1511-1525 (DOI: 10.1037/a0012821)

De Cremer, D. and Tyler, T.R. (2007) "The effects of trust in authority and procedural fairness on cooperation." Journal of Applied Psychology, 92(3): 639-649 (DOI: 10.1037/0021-9010.92.3.639)

De Cremer, D. and van Knippenberg, D. (2004) "Leader self-sacrifice and leadership effectiveness: the moderating role of leader self-confidence." Organizational Behavior and Human Decision Processes, 95(2): 140-155 (DOI: 10.1016/j.obhdp.2004.04.002)

Transparent illusions

Transparency in business can backfire if not handled correctly, Cambridge Judge Business School Professor David De Cremer writes in Harvard Business Review. …

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Are your negotiation tactics ethical?

Cambridge Judge professor David De Cremer says it can depend on your nationality and that of the other party. Negotiations are a …

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Faculty news update

A regular update on articles, awards and other developments involving Cambridge Judge Business School faculty and fellows. Article co-authored by Dr Khaled …

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Good leaders make mistakes. This is why.

Research from Professor David De Cremer says that the worst thing you can do is believe your own hype. When Indian family-firm …

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Faculty news update

A regular update on articles, awards and other developments involving Cambridge Judge Business School faculty and fellows. Article on scaling up inclusive …

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Faculty news update

A regular update on articles, awards and other developments involving Cambridge Judge Business School faculty and fellows. ‘Frugal Innovation’ by Jaideep Prabhu …

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Societal trust

Professor David De Cremer of Cambridge Judge Business School named a Top Thought Leader by the organisation Trust Across America – Trust Around …

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Internet (of Things) ethics

The ‘Internet of Things’ needs to be better managed from an ethical standpoint, says article in European Business Review co-authored by Professor …

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Learning from Huawei

Article co-authored by David De Cremer of Cambridge Judge outlines seven leadership lessons from Ren Zhengfei, founder of Chinese communications company Huawei. …

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Money and work

The thought of money can make ostracised workers feel better, says Harvard Business Review article co-authored by David De Cremer of Cambridge …

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Trust in banking

Restoring trust in banking requires a cultural commitment reflected throughout the organisation, delegates told at Trust in Banking conference organised by Cambridge …

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Profit sharing

The profit-sharing system of Chinese communications company Huawei is outlined in a Harvard Business Review article co-authored by David De Cremer of …

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Psychology and business

Business leaders need to tame their irrational tendencies, David De Cremer argues in ‘Academic View’ article in The Economist. Three irrational tendencies …

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Huawei culture

Article on Chinese telecoms company Huawei co-authored by David De Cremer is featured in the Harvard Business Review. The global success of …

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Slippery slope

Compliance alone is not always best company policy, says Harvard Business Review article co-authored by David De Cremer. Compliance rules alone don’t …

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Social psychology and business

David De Cremer of Cambridge Judge receives Mid-Career Award from the British Psychology Society. The Social Psychology Section of the British Psychology …

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Don’t delay

Procrastination and effective leadership don’t mix, argues David De Cremer. People are advised since childhood not to put off ‘til tomorrow what …

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Bank (mis)trust

Banks have largely failed to rebuild public trust, David De Cremer writes in Harvard Business Review. While banks have increased their number …

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Trust in China

Concepts of trust differ in China and the West, David De Cremer writes in Harvard Business Review. To understand how the notion …

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Funny money

In banking, trust and benevolence don’t mix, finds new research from David De Cremer of Cambridge Judge Business School. by David De …

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The European Business Review: Why focus-based leadership is important to Huawei’s business strategy

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discusses the importance of strong leadership in organisations. The …

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Cambridge Business Magazine: Better management needed for the Internet of Things

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, says the Internet of Things will bring a lot …

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Financial Times: Start-up stories: Ethics versus the bottom line

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discuses business ethics in the FT Start-Up Stories podcast. …

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Ozy: Are cultural stereotypes clouding your judgement?

Tracy Moran writes on stereotypes and how this influences negotiation tactics. The article features a study that found the ethics of a …

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The European Business Review: Why guanxi matters in business relationships with China

A renewed focus on the Silk Road Economic Belt between China and Europe makes it more important to understand “what makes business …

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The European Business Review: Why focus matters to your leadership: Understanding Huawei’s business strategy

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, looks at the business strategy of Chinese telecom giant …

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Financial Times: Bonuses are bad for bankers and even worse for banks

FT Management Editor Andrew Hill’s column looks at bank bonuses and their impact. The article features research on money and trust by …

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The European Business Review: The fairness challenge of the Internet of Things

The Internet of Things will bring a lot of benefits to businesses and society, but collecting and storing data needs to be …

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World Financial Review: China’s product safety problem: How should marketing managers make ethical decisions in China?

China is world’s largest manufacturer, but it’s struggling to keep the growth of its economic development. Product quality safety is probably the …

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Cambridge Business Magazine: Negotiation: Anger management in action

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, outlines five key points that can help in business …

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Top MBA: Cambridge Judge on cross-cultural business ethics

The ethics of a person’s negotiating tactics may differ according to the nationality of the other party to the negotiation, finds study …

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European Business Review: Leadership innovation: Huawei’s rotating CEO system

Article co-authored by Professor David De Cremer of Cambridge Judge discusses leadership innovation at Chinese communications company Huawei after company founder Ren …

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My Science: More or less ethical

The ethics of a person’s negotiating tactics may differ according to the nationality of the other party to the negotiation, finds a …

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Financial Times: Chinese business more likely to be target for unethical tactics

The ethics of a person’s negotiating tactics may differ according to the nationality of the other party to the negotiation, finds study …

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The Economist Academic View: Taming the irrational executive

David De Cremer, a professor at Cambridge Judge Business School, says business leaders need to use irrational tendencies in constructive way. Read …

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Harvard Business Review: Huawei’s culture is the key to its success

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, looks at the culture of the Chinese telecom giant …

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Harvard Business Review: Huawei’s culture is the key to its success

The global success of Huawei, the China-based telecommunications company, can be traced to the company’s customer-driven and employee-dedicated culture, according to an …

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Harvard Business Review: Compliance alone won’t make your company safe

Compliance rules alone don’t breed reform to corporate culture, so companies should institute policies based on awareness and forgiveness in order to …

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Cambridge Network: Concepts of trust differ in China and the West

Trust in China: concepts of trust differ in China and the West, David De Cremer, KPMG Professor of Management Studies at Cambridge …

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Harvard Business Review: Understanding trust, in China and the West

China’s economy is growing rapidly and is expected to be a number one in the next decade, surpassing the US. Western companies …

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Contact details

David De Cremer
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

d.decremer@jbs.cam.ac.uk

www.daviddecremer.com