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Eric Levy

Eric Levy

University Lecturer in Marketing

BA (Franklin and Marshall College), MBA (Temple University), MS, PhD (University of Washington)

Research interests

Prosocial behaviour; charitable giving; social and moral identity; the role of interpersonal relationships in consumer behaviour.

Subject group: Marketing

Professional experience

Eric is a tenure-track faculty member at the University of Cambridge Judge Business School. An expert in consumer behaviour and psychology, he teaches Consumer Behavior and Branding in the MBA, Executive MBA, and PhD programmes. He also teaches the Principles of Marketing core course in the Cambridge MST undergraduate programme, as well as the Marketing for Entrepreneurs session of the Entrepreneurship Certificate programme.

In his Executive MBA course, Eric has taught executives from companies such as Accenture, Deloitte, Booz Allen Hamilton, Boeing, Shell, Audi AG, SABMiller, PriceWaterhouseCoopers, Citibank, Deutsche Bank, and LVMH Moet Henessy Louis Vuitton. Additionally, Eric serves as a scientific adviser to BrandMemo, and he also consults in the areas of brand strategy and consumer psychology. Prior to earning his PhD and entering academia, Eric worked as a Marketing Manager for a division of his family's mail-order catalogue company.

Eric's research focuses on prosocial behaviour and charitable giving, as well as the role of interpersonal relationships in consumer behaviour.

His research has been published (or is in-press) in Journal of Marketing, Journal of Personality and Social Psychology, and Journal of Consumer Psychology. He has also presented his work at conferences of the Association for Consumer Research, Society for Consumer Psychology, and European Marketing Academy (EMAC).

Eric has written articles for, been interviewed, quoted, and/or had his research highlighted in various national and international media outlets such as the Financial Times, the Telegraph, BBC Radio Cambridgeshire, BBC Radio 5, ABC Radio Australia, The Naked Scientists podcast, TheConversation.com, BBC1 Television, and ITV Anglia Television.

Awards & honours

  • Dean's Doctoral Fellowships, University of Washington, 2009-2011
  • Research and Teaching Assistantships, University of Washington, 2005-2011
  • Top Scholar Award, University of Washington, 2006
  • Samuel Mink Memorial Award: Honorarium for Outstanding Graduate Work (received award twice), Temple University
  • Dean's Certificate of Excellence: For Outstanding MBA Academic Achievement, Temple University
  • Beta Gamma Sigma - elected into international business honor society, Temple University

Selected publications

Here are a selection of Eric Levy's publications. Please see the "Selected publications" tab above for a more comprehensive list.

Chen, R., Wan, E.W. and Levy, E. (2016) "The effect of social exclusion on consumer rreference for anthropomorphized brands." Journal of Consumer Psychology (DOI: 10.1016/j.jcps.2016.05.004)(published online May 2016; forthcoming in print)

Schlosser, A.E. and Levy, E. (2016) "Helping others or oneself: how direction of comparison affects prosocial behavior." Journal of Consumer Psychology (DOI: 10.1016/j.jcps.2016.02.002) (published online Feb 2016; forthcoming in print)

Reed, A., Kay, A., Finnel, S., Aquino, K. and Levy, E. (2016) "I don't want the money, I just want your time: how moral identity overcomes the aversion to giving time to pro-social causes." Journal of Personality and Social Psychology, 110(3): 435-457 (DOI: 10.1037/pspp0000058)

Reed, A., Aquino, K. and Levy, E. (2007) "Moral identity and judgments of charitable behaviors." Journal of Marketing, 71(1): 178-193 (DOI: 10.1509/jmkg.71.1.178)

Journal articles

Reed, A., Aquino, K. and Levy, E. (2007) "Moral identity and judgments of charitable behaviors." Journal of Marketing, 71(1): 178-193 (DOI: 10.1509/jmkg.71.1.178)

Reed, A., Kay, A., Finnel, S., Aquino, K. and Levy, E. (2016) "I don't want the money, I just want your time: how moral identity overcomes the aversion to giving time to pro-social causes." Journal of Personality and Social Psychology, 110(3): 435-457 (DOI: 10.1037/pspp0000058)

Schlosser, A.E. and Levy, E. (2016) "Helping others or oneself: how direction of comparison affects prosocial behavior." Journal of Consumer Psychology (DOI: 10.1016/j.jcps.2016.02.002) (published online Feb 2016; forthcoming in print)

Chen, R., Wan, E.W. and Levy, E. (2016) "The effect of social exclusion on consumer rreference for anthropomorphized brands." Journal of Consumer Psychology (DOI: 10.1016/j.jcps.2016.05.004)(published online May 2016; forthcoming in print)

Conference papers

Reed, A., Aquino, K., Levy, E. and Finnel, S. (2009) "How and when the moral self motivates donations of time versus money." In: Association for Consumer Research Conference, 22-25 October 2009, Pittsburgh, PA, USA.

Levy, E., Forehand, M. and Jain, S. (2011) "The effect of social threat on consumer materialism." In: Association for Consumer Research Conference, 13-16 October 2011, St Louis, MO, USA.

Schlosser, A.E. and Levy, E. (2012) "Helping others or oneself: how incidental social comparisons affect prosocial behavior." In: Association for Consumer Research Conference, 4-7 October 2012, Sheraton Wall Centre Hotel, Vancouver, Canada.

Schlosser, A.E. and Levy, E. (2013) "The influence of incidental comparisons on altruistic appeals." In: Society for Consumer Psychology Summer Conference (American Psychological Association Division 23), 31 July-4 August 2013, Hilton Hotel, Honolulu, HI, USA.

Chen, R., Wan, E.W. and Levy, E. (2013) "The effect of social exclusion on consumer preference for anthropomorphized products." In: Association for Consumer Research Conference, 3-6 October 2013, Hilton Palmer House Hotel, Chicago, IL, USA

Levy, E., Finnel, S., Reed, A. and Aquino, K. (2013) "Charities, connections, and costs: why and when moral identity triggers preferences to donate time versus money." In: Association for Consumer Research Conference, 3-6 October 2013, Hilton Palmer House Hotel, Chicago, IL, USA

Schlosser, A.E. and Levy, E. (2013) "A selfless or selfish act: the incidental effect of direction of comparison on prosocial behavior." In: Association for Consumer Research Conference, 3-6 October 2013, Hilton Palmer House Hotel, Chicago, IL, USA.

Chen, R.P., Wan, E.W. and Levy, E. (2015) "The influence of social exclusion on consumer preference for anthropomorphized brands." In: European Marketing Academy Conference (EMAC), 26-29 May 2015, Brussels, Belgium.

 

 

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‘Inferiority’ complex-ity for charities

Likelihood to donate to charity depends on whether someone feels superior or inferior to others, which has big implications for charitable advertising …

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‘Moral identity’ and cues key to charitable time giving

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Reaching the unreachables

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Male and alone on Valentine’s Day? It could cost you

Men indulge in luxury goods after they have been romantically rejected, while women go for expensive treats when their lovelife is on …

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Brandwashed – a sign of the times?

Martin Lindstrom, a globally recognised marketer and one of Time magazine’s Top 100 Most Influential People, will be visiting Cambridge Judge Business …

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Cambridge News: Are you a sweetie?

People who suffer social rejection are more attracted to human-like brands like the colourful M&M characters – and are more likely to …

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Cambridge TV: Charitable giving

Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, discusses charitable giving and why charities should rethink their advertising …

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My Science: Willingness to give to charity depends on how inferior or superior you feel

The likelihood to donate to charity depends on whether someone feels superior or inferior to others, which has big implications for charitable …

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The Conversation: What our spending habits reveal about our romantic intentions

Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, writes about how men and women attempt to attract and retain …

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The Naked Scientists: Science interviews: Supermarket sweep

Felicity Bedford investigates what strategies supermarkets are using in order to predict what customers might buy. Dr Eric Levy, University Lecturer in …

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Cambridge Business Magazine: “Moral cues” help encourage people to give time as well as money

Charities “want your time” and not just money finds study co-authored by Eric Levy, University Lecturer in Marketing at Cambridge Judge. The …

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ITV News: Last bastion of traditional high street struggles against influx of chain stores

ITV News Anglia’s reporter Matthew Hudson looks at independent businesses in Cambridge’s Mill Road and investigates how they compete with large chain …

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My Science: ‘Moral identity’ key to charitable time giving

Charities ‘want your time’ and not just money: a new study co-authored at the University of Cambridge Judge Business School identifies factors …

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Financial Times: Charities that need people’s time benefit from moral exemplars

Charities “want your time” and not just money, says a new study co-authored by Eric Levy, University Lecturer in Marketing at Cambridge …

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BBC Look East: News

Eric Levy, University Lecturer in Marketing at Cambridge Judge, talked to BBC Look East on how technology is used in marketing – …

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ITV Anglia: UK budget 2015

Eric Levy, University Lecturer in Marketing at Cambridge Judge, comments in a live ITV broadcast from Cambridge Judge Business School about consumer …

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BBC Radio Cambridgeshire: The big conversation with Paul Stainton

Paul Stainton looks at the cold calls and what can be done about this. The government is working on new rules that …

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Cambridge Business Magazine: ‘Humanising’ products can reach broader audiences

Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, says marketers should give their product or brand human-like characteristics …

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Cambridge News: Why is there trouble at till?

Reporter Daniel Baker investigates why Tesco supermarket giant is not doing well as people’s shopping habits have changed. Eric Levy, University Lecturer …

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BBC Radio Cambridgeshire: Andie Harper’s Mid-Morning Show

BBC Radio Cambridgeshire investigates what impact did Tour de France have on Cambridge and the whole country. Eric Levy, University Lecturer in Marketing …

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BBC Look East: News

BBC’s reportage on Tour de France have on how important it is for Cambridge and the whole country. Eric Levy, University Lecturer in …

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The Sunday Telegraph: Sales are rarely driven by tweets

Rachel Bridge investigates what impact social media has on business. Dr Eric Levy, Lecturer in Marketing at CJBS, said companies need to …

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Cambridge Network: Male and alone on Valentine’s Day? It could cost you

Men indulge in luxury goods after they have been romantically rejected, while women go for expensive treats when their love-life is on …

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Cambridge News: Men spend their way out of heartbreak but women wait until love life is on the up to splash out, CJBS finds

Men indulge in luxury goods after they have been romantically rejected, while women go for expensive treats when their love-life is on …

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Contact details

Eric Levy
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

Tel: +44 (0)1223 764028
Fax: +44 (0)1223 339701

e.levy@jbs.cam.ac.uk