'Brandwashed'

Martin Lindstrom

Branding and marketing expert

Consumers, believing they have been empowered, are now harnessing social media to build up and tear down brands. But many companies are guilty of manipulating these consumer decisions. Martin Lindstrom reveals how this blurring of social bonds and marketing strategy is happening before our eyes in his new book Brandwashed. Consumers, he says, need to wake up and become savvy to these influences and use social media more responsibly.