In the battle for new ideas, many businesses gain valuable insights and new research from their links with universities. Business parks, academic consultants and technology transfers, for example, all play a part in helping businesses compete. But what determines which universities link with a particular business? And what ensures that a corporation gets the ideas and knowledge that add real value to their business?
It was to answer such questions that Michael Kitson, University Senior Lecturer in International Macroeconomics at Cambridge Judge Business School, conducted extensive research with over 30 UK universities and businesses to unravel the secret dynamics of such links.