“Inclusive growth” and “affordable innovation” are terms gaining ground in India as new business models to satisfy cost-conscious and ecologically-aware customers globally are developed. Professor Jaideep Prabhu and Navi Radjou of Cambridge Judge Business School’s Centre for India & Global Business went to India to investigate and reveal some interesting tips for the West.
Find out more
Visit the Centre for India & Global Business website
Visit Professor Jaideep Prabhu’s faculty webpage
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