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Webinar – Why Is a Strong Brand Important?

13:00 - 14:00

Dr Eden Yin, Cambridge Judge Business School

A strong brand has been the primary strategic asset for organisations, and therefore building and maintaining a strong brand is becoming a central component of an organisations marketing strategy. However brand building is always a challenging endeavour, as it requires managers to have deep insights on consumer psychology, market competitive dynamics and their own organisational capabilities.

In this webinar Dr Eden Yin will discuss topics such as how do you energise a tired brand, what tools are there to leverage the maximum value of a brand and how do you manage brand crises, particularly in the context of social media?