William (Y.P.) Yu
BA (City Univ. of Hong Kong), MBA (Thunderbird, The American Graduate School of Global Management)
Year of Entry
2004
Research Topic
Quality of Service - Benchmarking Electricity Distribution and Transmission Utilities
Supervisor
Biography
William Y.P. is currently a doctoral researcher in Energy and Environment Research Group based in Cambridge Judge Business School, University of Cambridge. He is also a member of the Electricity Policy Research Group (EPRG), which was awarded £2.38m from the UK Research Councils under their programme Towards a Sustainable Energy Economy (TSEC) (2005 - 2010).
Before coming to Cambridge, William has published in the marketing discipline and taught business courses at the City University of Hong Kong and MBA courses of Deakin University, Australia at the VTC HK. He has an Executive MBA from Thunderbird, The American Graduate School of International Management. He spent seven years working for two US multinationals (Fortune 500), reaching an executive position.
William Yu is currently a member of Hughes Hall and assisting on Cambridge's undergraduate (supervision) and MBA courses (teaching assistant), and Centre for Business Research (CBR) (research assistant) on a part-time basis.
He also supervised MBA projects on Green Building Practice in the UK and Japan. William also acts as an ad hoc reviewer for energy journals on climate and renewable energy, water and food security articles. He has been recently involved in organising a climate change conference in Cambridge and has maintained strong connections with different climate institutions in the UK such as the Carbon Trust, Cambridge Centre for Climate Change Mitigation Research and Cambridge Carbon Footprint.
Awards and Scholarships
- Cambridge-MIT Institute (CMI) Electricity Project Scholarship, University of Cambridge and Massachusetts Institute of Technology, 2004-2007
- Cambridge Overseas Trust, Overseas Student Bursaries, University of Cambridge, U.K. 2004-2007
- Elizabeth Cherry Scholarship, Hughes Hall, University of Cambridge, 2004-2007
Research Interests
Benchmarking electricity distribution and transmission utilities performances; policy and regulation; liberalisation in the electricity industry; energy efficiency; renewable energy solutions; climate change and carbon footprinting; green marketing and sustainable consumption; enterprise-based solutions to poverty.
Publications & Papers
Fraedrich, J., Herndon Jr., N.C. and Yu, W. (1996) "A values approach to understanding business relationships between the People's Republic of China and the United States." Academy of International Business Southeast Asia Regional Conference, 17-20 June.
Fraedrich, J., Herndon Jr., N.C., Iyer, R. and Yu, W. (2000) "A values approach to understanding ethical business relationships in the 21st century: a comparison between Germany, India, the People's Republic of China, and the United States." Teaching Business Ethics, 4: pp.23-42. The Netherlands: Kluwer Academic Publishers
Yu, W., Jamasb, T. and Pollitt, M. (2007) Incorporating the price of quality in efficiency analysis: the case of electricity distribution regulation in the UK. Electricity Policy Research Group Working Paper no.EPRG 07/13.
Yu, W., Jamasb, T. and Pollitt, M. (2008) "Does weather explain the cost and quality performance? An analysis of UK electricity distribution companies." Energy Policy (forthcoming)
Contact Details
William Yu
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK
Email: ypy22@cam.ac.uk