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Vincent Mak

University Lecturer in Marketing

BA, MMath, MSc (Univ. of Cambridge), PhD (Hong Kong Univ. of Science and Technology)

Download Vincent Mak's CV (pdf, 35KB)

Professional experience

Vincent was previously a case writer at the University of Hong Kong's Centre for Asian Business Cases (now Asia Case Research Centre), producing over 20 business cases which have been used worldwide. His recent consulting work includes a study of online/offline retail prices and price comparison websites commissioned by the European Commission. He has also worked as a journalist, editor, and freelance writer/broadcaster in the Hong Kong media specialising in classical music and the arts.

Previous appointments

Vincent was a Visiting Assistant Professor at the Hong Kong University of Science and Technology prior to joining Cambridge Judge Business School.

Awards and scholarships

• Overseas Research Attachment Award, The Hong Kong University of Science and Technology, 2008
• First runner-up, the Seventh Asia-Pacific Case Writing Competition, 2002

Research interests

Pricing; competitive strategies; strategic consumer behaviour; game theory and experimental economics.

Vincent Mak is a member of the Marketing subject group.

Selected publications

Mak, V. and Zwick, R. (2009) "'Confidentially yours': restricting information flow between trustees enhances trust-dependent transactions." Journal of Economic Behavior and Organization, 70(1-2): 142-154 (DOI: 10.1016/j.jebo.2008.10.010)

Mak, V. and Zwick, R. (2010) "Investment decisions and coordination problems in a market with network externalities: an experimental study." Journal of Economic Behavior and Organization, 76(3): 759-773 (DOI: 10.1016/j.jebo.2010.08.017)

Rapoport, A., Stein, W.E., Mak, V., Zwick, R. and Seale, D.A. (2010) "Endogenous arrivals in batch queues with constant or variable capacity." Transportation Research Part B, 44(10): 1166-1185 (DOI: 10.1016/j.trb.2010.01.005)

Mak, V., Rapoport, A. and Gisches, E.J. (2012) "Competitive dynamic pricing with alternating offers: theory and experiment." Games and Economic Behavior, 75(1): 250-264 (DOI: 10.1016/j.geb.2011.08.018)

Zwick, R. and Mak, V. (2012) "Gaming with fairness: some conjectures on behavior in alternating offer bargaining experiments." In: Bolton, G.E. and Croson, R.T.A. (eds.) The Oxford handbook of economic conflict resolution. New York: Oxford University Press, pp.91-107

Mak, V. and Rapoport, A. (2013) "The price of anarchy in social dilemmas: traditional research paradigms and new network applications." Organizational Behavior and Human Decision Processes (forthcoming)

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