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Chander Velu

University Lecturer in Marketing
Chair of the MBA Admissions Committee

BSc (Univ. of Southampton), MPhil, PhD (Univ. of Cambridge), ACA

Download Chander Velu's CV (pdf, 25KB)

Professional Experience

Chander worked previously as a consultant with PricewaterhouseCoopers and Booz Allen Hamilton in London. He is a member of the Institute of Chartered Accountants in England and Wales.

Previous Appointments

Chander has held visiting scholar appointments at Columbia and MIT, as well as an FME Fellowship at Cambridge Judge Business School.

Research Interests

Marketing strategy and innovation; antecedents and consequences of business model innovation, product and process innovation; innovation in network industries; particular interest in the exploration of these areas in the context of the financial services industry.

Chander Velu is a member of the Business & Management Economics research group, the Organisational Analysis research group and the Strategy & Marketing teaching group.

Selected Publications

Velu, C.K., Madnick, S.E. and Van Alstyne, M.W. (2005) "To standardize enterprise data or not? An economic analysis of flexibility versus control." Social Science Research Network Working Papers Series, No.4566-05. Boston, MA: MIT Sloan School of Management.

Iyer, S. and Velu, C. (2006) "Real options and demographic decisions." Journal of Development Economics, 80(1): 39-58

Yu, L. and Velu, C. (2008) "How do Indian banks go global?" Effective Education, 11(1): 64-79

Velu, C. and Driouchi, T. (2008) "Incentives for business model innovation: a financial services case." In Tyler, K., Martin, C.L., Harris, L.C. and Tan, D.J. (eds.): Service Conference and Workshop, 22nd, 6-8 November 2008, Royal Automobile Club, London. London: Academy of Management and Westminster Service Research Centre, pp.254-282

Velu, C. and Iyer, S. (2008) "The rationality of irrationality for managers: returns-based beliefs and the traveller's dilemma." Cambridge Working Papers in Economics, No.0826. Cambridge: University of Cambridge.

Velu, C. and Iyer, S. (2008) "Returns-based beliefs and the prisoner's dilemma." Cambridge Working Papers in Economics, No.0854. Cambridge: University of Cambridge.