University Lecturer in Marketing
BSc (Univ. of Southampton), MPhil, PhD (Univ. of Cambridge), ACA
Download Chander Velu's CV (pdf, 38KB)
Chander worked previously as a consultant with PricewaterhouseCoopers and Booz Allen Hamilton in London. He is a member of the Institute of Chartered Accountants in England and Wales.
Chander has held visiting scholar appointments at Columbia and MIT, as well as an FME Fellowship at Cambridge Judge Business School.
Marketing strategy and innovation; antecedents and consequences of business model innovation, product and process innovation; innovation in network industries; particular interest in the exploration of these areas in the context of the financial services industry.
Chander Velu is a member of the Marketing subject group.
Iyer, S. and Velu, C. (2006) "Real options and demographic decisions." Journal of Development Economics, 80(1): 39-58
Velu, C. and Iyer, S. (2008) "Returns-based beliefs and the prisoner's dilemma." Cambridge Working Papers in Economics, No.0854. Cambridge: University of Cambridge.
Barrett, M., Velu, C., Kohli, R., Salge, O. and Simoes-Brown, D. (2011) Making the transition to collaborative innovation: issues of readiness, trust and governance. (Business Briefing, May 2011). London: NESTA.
Velu, C., Iyer, S. and Gair, J.R. (2012) "Dominance and innovation: a returns-based beliefs approach." Applied Stochastic Models in Business and Industry, 28(3): 264-281 (DOI: 10.1002/asmb.907)
Velu, C. (2012) "Entrepreneurship and innovation in financial institutions." Quantitative Finance, 12(6): 831-837 (DOI: 10.1080/14697688.2012.682861)
Iyer, S., Velu, C. and Mumit, A. (2013) "Communication and marketing of services by religious organizations in India." Journal of Business Research (forthcoming)
Cambridge Judge Business School
University of Cambridge
Cambridge CB2 1AG
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