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Eden Yin

University Senior Lecturer in Marketing
Fellow of St Edmund's College

BSc (Jilin Univ.), MA (West Virginia Univ.), PhD (Univ. of Southern California)

Professional experience

Dr Yin is a member of the American Marketing Association, INFORMS, AIB and the Academy of Marketing Science. He has taught both undergraduate and graduates, as well as business executives, in the United States, the United Kingdom, China, Australia, Finland, Denmark, Brazil and Argentina.

Previous appointments

Eden Yin taught strategic marketing at the University of Southern California and principles of marketing and internet marketing at the Loyola Marymount University in Los Angeles prior to joining Cambridge Judge Business School.

Awards and scholarships

• INFORM Society for Marketing Science Long Term Impact Award, 2009
• Excellence in Global Marketing Research Award, American Marketing Association, 2006
• ERIM Award for Impact on Management Practice, 2004

Research interests

New product growth in high-tech industries; internationalisation strategies for firms from emerging economies; global business ethics; managing arts and cultural products.

Eden Yin is a member of the Marketing subject group.

Selected publications

Tellis, G.J., Stremersch, S. and Yin, E. (2003) "The international takeoff of new products: the role of economics, culture, and country innovativeness." Marketing Science, 22(2): 188-208

Yin, E. and Choi, C.J. (2005) "The globalization myth: the case of China." Management International Review, 45(Special Issue): 103-120

Yin, E. and Bao, Y. (2006) "The acquisition of tacit knowledge in China: an empirical analysis of the 'supplier-side individual level' and 'recipient-side' factors." Management International Review, 46(3): 1-22

Tellis, G., Yin, E. and Bell, S. (2009) "Global consumer innovativeness: cross country differences and demographic commonalities." Journal of International Marketing, 17(2): 1-22

Tellis, G., Yin, E. and Niraj, R. (2009) "Does quality win? Network effects versus quality in high-tech markets." Journal of Marketing Research, 46(2): 135-149

Tellis, G., Yin, E. and Niraj, R. (2009) "Why and how quality win over network effects and what it means (Rejoinder)." Journal of Marketing Research, 46(2): 150-162

More publications »