Strategy & Marketing Subject Group
About the group
The Strategy & Marketing group consists of scholars in marketing, strategy, organisation theory and international business.
The group is international, with members from China, France, Greece, India, Pakistan, Malaysia, The Netherlands, Hong Kong, the United States and the United Kingdom. Members benefit from an extensive network of academics from leading institutions throughout the world, such as the Cranfield School of Management, Erasmus University, Imperial College London, London Business School, UCLA Anderson Graduate School of Management, University of Minnesota, University of Paris-Dauphine, University of Wisconsin, USC and many others.
The group's research focuses on:
- Corporate reputation
- Creative industries
- Experimental economics
- Emerging markets
- Game theory
- Industrial organisation
- Innovation
- Institutional theory
- Strategic alliances
Members
Faculty
- Shahzad Ansari
Director of the MPhil in Innovation, Strategy & Organisation Programme, University Lecturer in Strategy - Mark de Rond
Reader in Strategy and Organisation - Allègre Hadida
University Lecturer in Strategy - Eric Levy
University Lecturer in Marketing - Vincent Mak
University Lecturer in Marketing - Kamal Munir
Reader in Strategy & Policy - Christos Pitelis
Director of the Centre for International Business and Management (CIBAM), Reader in International Business and Competitiveness - Jaideep Prabhu
Jawaharlal Nehru Professor of Indian Business and Enterprise, Director of the Centre for India & Global Business, Head of the Strategy & Marketing Subject Group - Chander Velu
University Lecturer in Marketing, FME Fellow - Peter Williamson
Professor of International Management - Eden Yin
University Senior Lecturer in Marketing - Jin Zhang
University Lecturer in International Business - Stelios Zyglidopoulos
University Lecturer in Strategy
Fellows & Associates
- Simon Bell
Fellow in Marketing - Michael Best
Fellow in Industrial Organisation - Amélie Boutinot
Research Fellow in Cultural Industries, Innovation & Reputation (Visiting) - Ranjan Chak
Fellow in Indian Entrepreneurship - John Child
Fellow in Management and Economic Reform in China - Rodolphe Durand
Professor in Marketing, Strategy & Innovation (Visiting) - Peer C. Fiss
Research Fellow in Strategic Management - Barry D. Hedley
Fellow in Advanced Strategy - Jan Heide
Research Fellow in Interorganisational Relationships, Regional Clusters & the Creative Industries - Noreena Hertz
Fellow in International Business and Management - Peter Hiscocks
Fellow in Entrepreneurship - Stephen Jolly
Fellow in Communications Theory - Jack Lang
Fellow in Entrepreneurship - Mark Leslie
Fellow in Strategy & Marketing - Omar Merlo
Fellow in Marketing - Basavaraj Hanamantray Nagoor
Pavate Fellow - M. Madhavan Nambiar
Fellow in Emerging Markets - Navi Radjou
Fellow in India & Global Business - Johnny Ryan
Associate in the Emerging Digital Environment - Kulwant Singh
Fellow in Strategy (Visiting) - Bridgette Sullivan-Taylor
Research Fellow (Visiting) - Gerry Tellis
Research Fellow in Marketing - Konstantinos Vrettos
Research Assistant in International Business & Management - Xiaoqiang Wang
Fellow in Chinese Management
PhD students
- Farrah Arif
- Sourindra Banerjee
- Ben Barry
- Barclay Burns
- Namukale Chintu
- Rashedur Chowdhury
- Tricia Gregg
- Magda Hassan
- Ying Lei
- Toby Norman
- Queen Nworisara Quinn
- Elaine Oon
- Suppakron Pattaratanakun
- Efstathia Pitsa
- Daniel Siekhaus
- Trin Thananusak
- Feng Wan
Industry engagement
Members of the group have consulted or taught executives from the following companies: Allen & Overy, Anglia Water Group, BT, Coca-Cola, Coventry Building Society, Diageo, Ernst & Young, IBM, KPMG, Lloyds-TSB, McKinsey, Michelin, the NHS, Nokia, OfCom, Rolls Royce, Shell Exploration, Standard Chartered Bank, Tesco, and Vodafone.
Publishing output
Group members publish in leading academic journals including the Academy of Management Review, Cambridge Journal of Economics, Harvard Business Review, International Journal of Industrial Organization, Journal of Cultural Economics, Journal of Marketing, Organization Studies, and Strategic Management Journal.
Many members of the group are internationally cited and have editorial appointments in leading journals, such as the Academy of Management Learning and Education, Business Strategy Review, European Management Journal, Organization Science, Organization Studies and the Journal of Strategic Management Education.
Seminars
The Strategy & Marketing group runs a regular seminar series during term time.
Visit the "Research Seminars" section for details of both upcoming and previous seminars »