How did you benefit from the programme and how is it helping you today?
“The programme was great for bringing together a bunch of like-minded individuals and allowing us to thrash out our ideas around insightful stimuli, enabling us to develop our concepts in person, at residential weeks, webinars and via forum debate. I felt supported and encouraged throughout the programme and definitely inspired by the range of ideas in action from my fellow entrepreneurs, mentors and supervisors. To date we are still in touch and reach out for testing and gathering thoughts around challenges in our projects.”
Rochelle is a marketing specialist with over 15 years’ experience in the entertainment and marketing industry. She has worked for leading FTSE 100/Fortune 500 broadcasters/media houses, innovating and developing their brand and product strategies and creating award-winning communications across an exciting range of television shows including Coronation Street, X Factor and Got Talent series.
Rochelle has a passion for bringing fresh insight to people and, alongside mentoring creative advertising students at the School of Communication Arts in Brixton, she has leveraged her commercial experience and entrepreneurship training at Cambridge Judge Business School to bring to market, in 2017 and 2018, a lifestyle wellbeing brand for regular self-care and balance to challenge stress around the UK.
Rochelle spearheads all aspects of the brand, commercial, product innovation and partnerships strategy. Her affordable luxury subscription proposition featured in the Independent newspaper’s 2017 IndyBest ‘Top ten self-care subscriptions’, Global Blue’s top ten subscriptions to give Christmas 2017, Stylist’s 2018 Best health and wellbeing subscription boxes for self-care and Vogue’s Hotlist 2018 (British).