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Programme overview

The Cambridge Judge Launchpad teaches the knowledge, skills and mindset required for startup or scaleup success. It also provides expert and attentive mentoring, networking and pitching opportunities.

Academic teaching: Top-class academic teaching in entrepreneurship.
Launch or grow: Application of knowledge,mentoring and networking to start or grow a business.
Community: community consisting of current and future students, alumni, teachers, mentors and investors.
Courses blend online and residential teaching.

The academic part of the programme provides an overview and understanding of entrepreneurship and the critical skills and perspectives for doing it.

The programme is highly interactive, with workshops, case studies, subject experts, and practitioners engaging in the discussion of key concepts, theories, frameworks, and emerging ideas for creating, developing, and enabling entrepreneurship in the private, public and social sectors in the UK and internationally.

Programme structure & content

The programme consists of core, elective and pathway modules.

Every student must study 10 modules, which will be a combination of core and other modules.

10 modules
The 10 modules are made up of 4 or 5 core modules, plus 4 or 5 elective modules, plus one pathway module and one elective module.
Possible combination of modules
Graphic showing that you can adjust the number of different types of modules to make up 10 in total. As long as you have a minimum of four core and a minimum of four elective modules, you can add extra core, elective or pathway modules to make up 10 in total.
Alternative graphic illustrating how you can adjust the number of different types of modules to make up 10 in total. As long as you have a minimum of four core and a minimum of four elective modules, you can add extra core, elective or pathway modules to make up 10 in total.
Core module 1: Opportunities, Business Models & Entrepreneurial Strategy; Core module 2: Entrepreneurship Skills & the Entrepreneurial Mindset.
Core module 3: Assembling & Managing Innovative Teams; Core module 4: Persuasion, Sales & Social Capital
Core module 5: Financial Literacy

Five of the 10 modules to be studied are core modules.

Students must study Financial Literacy unless they are able to pass an exam in the subject to be agreed by the Degree Committee. Students that have significant prior knowledge in finance may opt to take the exam to be exempt from the Financial Literacy module and will study a further elective module to reach the 10 modules required for the Master of Studies or Postgraduate Diploma in Entrepreneurship.

Elective modules
Elective module 1: Managing Financial Resources; Elective module 2: Navigating within a Regulatory Framework
Elective module 3: Intellectual Property; Elective module 4: Pitching & Raising Finance
Elective module 5: Managing Growth/Scaling an Organisation; Elective module 6: Entrepreneurial Marketing
Elective module 7: Sustainability & Conscious Capitalism; Elective module 8: Executing: Experimenting with Purpose & Pivoting

At least four modules taken are elective modules. A further module can be a pathway module, or if you prefer to follow a general entrepreneurship programme you can choose a further elective module.

There are 17 elective units organised in eight elective modules, from which you choose the appropriate number: four modules if Financial Literacy and a pathway module are taken; five modules if only one of these is taken; or six modules if none of these is taken.

Learn more about the 17 elective units

  • Intellectual Property

  • Pitching & Raising Finance

    • Pitching & Investor Networks
    • Raising Early Stage Finance
    • Raising Later Stage Finance

  • Navigating within a Regulatory Environment

  • Managing Growth / Scaling an Organisation

    • Managing the Early Growth of a Firm
    • Managing Scaleups
    • Leadership and Vision
    • Intrapreneurship Theory
    • Intrapreneurship Practice

  • Entrepreneurial Marketing

    • B2B Marketing
    • Digital Marketing

  • Managing Financial Resources

    • Managing Early Stage Finance

  • Sustainability & Conscious Capitalism

    • 21st Century Entrepreneurship: Sustainability & Emerging Topics

  • Executing: Experimenting with Purpose & Pivoting

    • Lean Startup Theory & Practice
    • Decision Making & Systems Thinking
    • Design: Creating, Making & Service Design
    • Becoming a Startup Engineer

The emphasis each unit receives depends in part on the requirements of the cohort, but all units are offered. This comprehensive curriculum prepares entrepreneurs in the best way possible for their uncertain journeys.


As part of the application process to the Launchpad programme you either choose one of the 15 pathway modules listed below, or you may choose not to pursue a specific pathway but instead pursue an additional elective to fulfil the 10 modules requirement of the programme.

The pathway modules are:

  • Fintech Entrepreneurship

  • Health Care Entrepreneurship

  • Biotech Entrepreneurship

  • Consumer & Retail Entrepreneurship

  • Cleantech Entrepreneurship

  • Agritech Entrepreneurship

  • Creative Industries Entrepreneurship

  • Entrepreneurship Education

  • Manufacturing Technologies & Industry 4.0 Entrepreneurship

  • Govtech Entrepreneurship

  • Proptech, Construction Tech & Property Development Entrepreneurship

  • Transport, Logistics & Mobility Entrepreneurship

  • Defence Technology Entrepreneurship

  • Enterprise Software & Cybersecurity Entrepreneurship

  • Legaltech Entrepreneurship

The pathways offered may vary from year to year, and it may happen that individual pathways may not run in any particular year if they don't attract a sufficient number of students. The list above should therefore be regarded as illustrative.

Timelines & qualifications

The Launchpad programme offers two qualifications for 2019/20.

Masters project: Students of the Master of Studies programme complete a major project during their second year (15,000 words). This project is a comprehensive analysis of a new business opportunity and requires students to apply the frameworks and tools from the programme. The project is assessed based on the quality of the research supporting the analysis, the analysis itself and the execution of the final report.

Supervision: You are allocated a project supervisor towards the end of the first year and start of second year. Supervisors provide both general academic advice and subject-specific advice relating to the project. You normally meet with your project supervisor about once a month to discuss progress, but meetings may be more or less frequent depending on the project.

Exit: Please note that students entering the Master of Studies have the option to exit after one year acquiring the qualification of a Postgraduate Diploma in Entrepreneurship. Students will not be required to submit a project.

Residential weeks

During the programmes there will be one-week residentials at Cambridge Judge Business School:

  • September 2019
  • March 2020
  • July 2020
  • December 2020 (for students of the two-year Master of Studies in Entrepreneurship only)

Have a question?

If you are in need of further advice on applying to the Launchpad, feel free to email us at