Andrew has a long history of identifying, developing and managing innovation within corporate environments and notably created and implemented a venture creation system while working for Reuters, the European media group. His career at Reuters culminated in a role as CEO of an Asian-based Internet trading corporate spin-out in Singapore which he took through initial VC funding and on to a trade sale.
Since then he has been involved in the creation and development of a series of companies including Investing for Good, Greenfield Ventures, Working Knowledge and The Mapp and is involved as a non-executive director at several growing technology companies.
With a personal corporate history that includes journalism, software development, project management, marketing and strategic sales. Andrew draws on a wealth of experience in all aspects of business management gained through working internationally, predominantly in the US and UK in sectors that include Oil and Gas, Media, Education and Healthcare.
Andrew is an accomplished author including, Inventuring – why big companies must think small (McGraw Hill, 2003), Services (Kogan Page, 2013), Marketing Metrics (CMP, 2015), Innovation in Marketing (CMP, 2016), Marketing Strategy (CMP, 2016) and Contemporary Challenges (CMP, 2017). These books reflect Andrew’s extensive experience in the areas of business start-up and in the specialist area of innovation management, marketing and corporate venturing.
Andrew received both a BSc in Engineering from the University of London, an MBA in international business from the Cass Business School and is a Fellow of Cambridge Marketing Colleges.