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Building & Sustaining an Entrepreneurial Culture

Overview

To thrive in today’s volatile business environment requires organisations to systematically challenge assumptions, recognise the non-obvious, and generate alternatives their customers value. Indeed, organisations increasingly need to reinvigorate their business offerings with the agility typical of entrepreneurs. But how can businesses sustain an entrepreneurial spirit while operating at scale? This programme offers tangible and actionable answers to this question. Importantly, the programme enables the delegates to quickly and effectively respond to the specific contingencies they face in their organisations. In other words, it prompts leaders to promote the right processes to encourage the desired outcomes.

This programme, builds upon the latest research and a combined experience of over 30 years of organisational support for entrepreneurial and growing organisations to introduce applicable frameworks and tools that help senior executives address the following challenges:

  • How can you create a context within which entrepreneurialism is nurtured and contagious?
  • What is the right set of organisational structures and processes to generate sustainable growth?
  • How can you adopt the experimentation processes of successful start-ups to leverage the current strategic objectives?
  • How can you systematically instil entrepreneurial agility within the current organisation’s innovation processes?

Topics

  • Understand what it means to be entrepreneurial for an established or growing organisation.
  • Understand the core elements that make organisations entrepreneurial.
  • What are the challenges and barriers to cultivating entrepreneurialism? How do they weigh against the benefits of entrepreneurialism?
  • How can an organisation eliminate the blind-spots associated with inertia and/or past success to see opportunities through a different lens?
  • How can organisations assess and adapt the dimensions of their corporate culture to exhibit the flexibility of new ventures?
  • What role can the broader business ecosystem play in the organisational efforts to be nimble and effective?
  • How can organisations effectively recognise the need to strategically pivot and adapt? And how can they pivot in the right strategic direction? 

Benefits

Upon completion of this programme participants will have:

  • The diagnostic capability to identify the root cause of current deficiencies in innovation, and the opportunities
  • A rich management toolbox to identify performance challenges and business opportunities, effectively scope them, and realise creative and impactful solutions
  • The framework to balance the benefits of top-down strategic guidance and bottom-up exploration
  • A set of frameworks on collaborative innovation at the idea, the organisation, and the ecosystem level
  • The ability to define, run and analyse business experiments and recognise when and how to strategically pivot

Who should attend

  • Senior managers of established organisations who seek to sensibly (re)ignite their organisation’s entrepreneurial spirit
  • Employees who seek to transition to a role of senior leadership where their role requires them to manage people who directly, or indirectly, impact the organisation’s innovative output
  • Managers of fast growth organisations who seek to purposefully enable and sustain the entrepreneurial spirit within their organisation
  • R&D directors
  • Those in a senior transformational role
  • Those tasked with strategic direction in their role managing a sizeable number of employees within a business unit

Faculty & speakers

Jeremy Hutchison-Krupat

Jeremy Hutchison-Krupat

University Senior Lecturer in Operations & Technology Management

PhD (Georgia Institute of Technology)

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Stylianos Kavadias

Stylianos Kavadias

Margaret Thatcher Professor of Enterprise Studies in Innovation & Growth

PhD (INSEAD)

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Christoph H. Loch

Christoph H. Loch

Professor of Management Studies

PhD (Stanford Graduate School of Business)

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Jaideep Prabhu

Jaideep Prabhu

Professor of Marketing

PhD (University of Southern California)

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Dates & fees

Dates Duration Fees *
13-15 May 2020 3 days £2,995 + VAT

VAT is charged at the prevailing rate - where applicable - which is currently 20%; e.g. £2,995 + 20% = £3,594.

* Fees include instruction and materials. Preferential rates may be available for groups, University of Cambridge alumni and members of the School's Alumni Association. Please note prices pre-registration are subject to change.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 233KB) (updated 31 January 2018)
Terms & Conditions for Organisation-funded Applicants (pdf, 250KB) (updated 31 January 2018)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Claire Wright

Business Development Director
Open Programmes
Tel: +44 (0)1223 330741

executive.education@jbs.cam.ac.uk

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Claire Wright

Version 2 (12 April 2019)

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You can register for this programme via our online system. Please note the registration form will open in a new tab/window.

When you register for this programme, please let us know if your organisation is paying for your placement or if you are applying as an individual.

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