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Building Trustworthy Leadership That Works

Building Trustworthy Leadership That Works


Build and rebuild trust in your teams and organisation.

Trust management is a key skill. It underpins the building of a collaborative climate which can help achieve greater collective success. Although the importance of trust is much discussed, many leaders have no clear strategy on how to deal with, and manage, what many regard as a vague concept. 

The primary purpose of this module is to provide a better understanding of what trust stands for. Perhaps more importantly, we examine how to engage in active strategies which will enable you to manage the building of trust in your teams and organisations. True to the experiential nature of the certificate, we will use exercises and case studies to see trust at work and to learn the skills needed to influence the development of the concept at different levels.

Watch our interview with Academic Programme Director Professor David De Cremer:

Professor David De Cremer has been named a Top Thought Leader by the organisation Trust Across America - Trust Around the World, in the 6th annual thought leaders list. Read more

This programme can be taken on its own or together with three others as a consolidated series. On completion of all four programmes, participants receive the Cambridge Judge Business School New Leadership Certificate of Achievement.

Topics covered include:

  • An in-depth understanding of the notion of trust
  • Understanding the different ways trust can make a difference in your business success
  • How to manage the process of trust building in relationships
  • To understand what is needed to maintain trust and identify the pitfalls
  • What to do if trust fails and how to repair it
  • The assessment of a personal trust crisis situation

Related publications

De Cremer, D. (2014) "In the globalisation of work human irrationalities matter." The Economist Intelligence Unit (forthcoming)

De Cremer, D. and Zhang, J. (2014) "A dilemma for China's business schools: should schools become locally reactive or globally proactive?" Financial Times, 12 October 2014

De Cremer, D. (2013) The proactive leader: how to overcome procrastination and be a bold decision-maker. Houndsmill: Palgrave Macmillan. Read interviews by Professor De Cremer about the book in the Business Standard and CBS News.

De Cremer, D. (2012) "Chinese business schools face a crucial but difficult task." Financial Times, 1 October 2012

De Cremer, D. (2012) "Leaders need a lesson in crisis management." Financial Times, 23 January 2012

De Cremer, D. (2011) "Experience needs to be blended with theory." Financial Times, 16 May 2011


Be clear on the importance and value of trust

You will learn from outstanding professors of Cambridge Judge Business School who have acquired significant academic and practitioner based experience from across the globe. This international perspective will be further enhanced by the global nature of the senior peer group attending the programme.

  • As a result of attending this module, you will be:
  • Clearer about the notion of trust and how it can be used as part of a leadership strategy
  • Practiced in developing anticipatory trust judgments which will help you in different situations
  • Aware of how trust is built and communicated internally
  • Ready to repair trust when it is needed within the organisation

This programme counts as one course for those completing the Cambridge Judge Business School General Management Certificate of Achievement or Cambridge Judge Business School New Leadership Certificate of Achievement. On completing either the GMCA or NCLA you will be eligible to become an associate member of Cambridge Judge Business School's global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Who should attend

  • Those with a minimum of five years' professional experience
  • Mid-career professionals - across all kind of industries - who are confronted with the challenge to develop their own leadership profile and thus aspire to grow in their leadership role by articulating a clear vision and values framework that can guide others in their development towards the benefit of the team and organisation
  • Professionals operating at team, divisional, business unit and middle management levels interested in deepening further their insights in the latest thinking and execution of effective leadership approaches and strategies




Faculty & speakers

David De Cremer

David De Cremer

KPMG Professor of Management Studies

PhD (University of Southampton)

View profile

Dates & fees

Dates Duration Fees *
25-26 October 2018 2 days £2,300 + VAT

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,300 + 20% = £2,760.

* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School's Alumni Association. Please note prices pre-registration are subject to change.

This programme forms part of the Cambridge Judge Business School New Leadership Certificate of Achievement. For participants completing the four programmes required, the overall fee is £8,500 + VAT.

On completing the NCLA you will be eligible to become an associate member of Cambridge Judge Business School's global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 233KB) (updated 31 January 2018)
Terms & Conditions for Organisation-funded Applicants (pdf, 250KB) (updated 31 January 2018)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

This programme made me understand the importance of trust in leadership relations, and how critical re-building trust is for the long-term relations. The fact that the programme is fed with information resulting from recent academic research on the subject is a valuable asset of the programme.
Maria Abruzzini Belotti, Head of Financial Verification Sector, European Economic and Social Committee
Marina Abruzzini

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Allison Wheeler-Heau

Version 3 (21 March 2017)

Book a place

You can register for this programme via our online system. Please note the registration form will open in a new tab/window.

When you register for this programme, please let us know if your organisation is paying for your placement or if you are applying as an individual.


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