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Dealing with Disruption: Strategies & Business Models


Assess, create or revitalise business models given the disruptive innovation affecting businesses today.

The pace, scale and impact of innovation has accelerated over the years. While innovation can enhance the value of existing products and services, it can also render existing business models obsolete. As a result, we need to rethink who our customers are, while our customers rethink what they value.

We are living in an age of disruption, defined as fundamental changes in ways in which organisations and ecosystems operate. Organisations can no longer rely merely on product and service innovations, it needs to change its business model to survive and succeed. New entrants are disrupting established industries such as Airbnb in travel or fintechs in financial services – this disruption poses a dilemma for both incumbents and new entrants.

Incumbents may want to respond to disruption but can also be reluctant to relinquish their advantage.

New entrants may need the support of the incumbent firms that they threaten. In such situations, an emphasis on the disruptive potential of innovations may backfire.

This programme brings together crucial insights from research on disruptive innovations combined with practitioner experiences to enable you to navigate this complexity.

Why Cambridge?

  • Cutting-edge academic research from a business school with 16 research centres. This programme draws on the research and teachings of Professor Ansari and Dr Munir, both of whom are regularly published in top tier academic and practitioner journals including the Financial Times, Businessweek and the Wall Street Journal
  • An approach born out of the Cambridge way where small class sizes intensify value and learning, whilst maximising your use of time.


We will provide you with the tools and frameworks to evaluate, refocus and renew business models for your organisation, whilst challenging you to question:

  • What exactly is a 'disruption'?
  • How can you ensure you see it coming and why is it often missed?
  • How is the digital revolution ushering in disruptions and what can you do about it?
  • How is strategy fundamentally different in the 'new economy'? How can we harness these dynamics to our advantage?
  • How do you build business models around technologies to make them disruptive?

Key topics include:

  • The what and why of business models
  • The 'three Vs' of a business model
  • Evaluating and selecting a new strategy and model
  • The communication and implementation
  • Different markets, different challenges: business models in emerging and bottom-of-pyramid markets
  • Aligning business and management models
  • Shifting business models successfully.


  • Return to your organisation having reviewed and evaluated your current business model
  • Be equipped with a set of insights and tools proven to develop successful new business models
  • Learn from faculty and examples drawn from world-leading research conducted at Cambridge Judge Business School, where unique frameworks have been developed to help companies to define and build sound strategies to compete and thrive in this fast-changing landscape.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School's global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Who should attend

This programme will benefit senior executives responsible for leading and developing strategy. Whatever the business; from a startup to a large business, the focus is on managing organisational change and dealing with innovation.

Faculty & speakers

Shazhad (Shaz) Ansari

Shazhad (Shaz) Ansari

Professor of Strategy & Innovation

PhD (University of Cambridge)

View profile

Kamal Munir

Kamal Munir

Reader in Strategy & Policy

PhD (McGill University)

View profile

Both faculty members on the programme have taught and researched winning business models for several years, having analysed both winning and failing business models and their underlying reasons. They have published both academic and practitioner oriented articles in several top tier journals that are part of the Financial Times "Top 50 Journals Used in Business School Research Rankings" (including Strategic Management Journal and Research Policy), and worked with a number of prominent organisations in helping them develop effective business models. They are frequently invited to give talks at strategy, innovation and business summits such as the Chief Strategy Officer Summit and their work has been featured in the Financial TimesWiredBusinessweek and the Wall Street Journal.

Dates & fees

Dates Duration Fees *
24-25 October 2019 2 days £2,300 + VAT
29-30 October 2020 2 days £2,300 + VAT

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,300 + 20% = £2,760.

* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School's Alumni Association. Please note prices pre-registration are subject to change.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 233KB) (updated 31 January 2018)
Terms & Conditions for Organisation-funded Applicants (pdf, 250KB) (updated 31 January 2018)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Sales & Business Development Manager
Tel: +44 (0)1223 768071

Jasmin Abdel-Moneim

Version 3.1 (4 July 2019)




2 days


24-25 October 2019
29-30 October 2020

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