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Digital Innovation & Transformation

Digital Innovation & Transformation


Embracing digital: transforming your organisation through innovation.

Over the last decade, 'born digital' companies such as Facebook, Google and Alibaba have led the way as key innovators in their industry. The challenge today is for organisations across a wide range of sectors to transform their strategy and ways of organising through digital technologies to be innovative and competitive. Making this transition requires a rethinking and a widening of the lens of innovation, which is now possible with the help of digital technologies. For a senior manager, this requires creative confidence. It also requires there to be a change in the way the organisation itself operates, transforming itself from the inside-out to embrace the business ecosystem. To do so implies a change in how teams traditionally work to emphasise creativity and cross-functional arrangements to build innovation. At the heart of these changes is the need to develop a culture which will support digital working, one which requires agility as well as the tolerance of failure within organisations, and an understanding of new customer behaviours. This programme equips managers to make this full embrace towards being a successful digital organisation ready to compete for the future.

In this programme, we will provide methodologies and frameworks as well as critical thinking to help you re-think how you lead the transformation of your organisation through digital innovation. For example, we shall look at breakthrough digital innovations such as the Internet of Things and the implications for smart manufacturing. We will examine how blockchain technology is disrupting trust intermediation in financial services and mobile platforms are enabling financial inclusion in emerging economies. We adopt a multi-facetted approach, developing capabilities on digital innovation, designing services, ecosystem leadership, creative cross-functional teams, and successfully transitioning to a digital enterprise.

Where do the opportunities lie?

The programme will enable delegates to identify how digital technologies can shape strategy and lead decision-making. We also identify ways in which new digital technologies can be adapted into the culture and allow people at all levels of the business to understand and use them in ways that benefit the organisation.


Topics covered (this list is not exhaustive) include:

  • Developing a vision for digital innovation for your organisation
  • Build your leadership skills and practices to be effective in a digital organisation
  • Re-inventing your strategy and value creating approaches to take advantage of digital
  • Developing your team to work creatively
  • Transforming your organisation and managing resistance to change in embracing digital
  • Effectively digitising business processes to meet changing customer behaviours
  • Creatively designing and scaling-up digital services for customers and across the ecosystem

Exploiting state-of-the-art research developed in Cambridge, this programme aims to provide you with inspiration, new thinking and knowledge that may enhance your creative and innovative abilities for business competitiveness.


You will learn from outstanding faculty of Cambridge Judge Business School who research on, and specialise in digital innovation, technology, leadership and organisational development.

They will draw from their latest research and those of their peers around the world. They have had extensive experience teaching managers and executives across different parts of the CXO suite including CEOs, CIOs, or CTOs. You will gain a truly international experience from your global peer group at the course.

On completion of this practical and fast-paced two-day programme you will:

  • Have the tools and techniques for designing innovative digital solutions
  • Be able to apply digital innovation frameworks to enhance strategy and competitiveness
  • Develop cross functional teams for successful innovation 
  • Understand how to manage the transition in becoming a more effective digital organisation 
  • Develop a leadership strategy to successfully scale innovation across your ecosystem.

Who should attend

  • Managers wishing to develop digital innovation through cross-functional teams
  • Executives in charge of digital innovation (CIOs, CTOs)
  • Mid to senior business managers involved in transforming their organisation through innovation
  • Executives wishing to widen their lens of innovation beyond the organisation

Academic Programme Director

Michael Barrett

Michael Barrett

Professor of Information Systems & Innovation Studies

PhD (University of Cambridge)

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Faculty & speakers

Mark Thompson

Mark Thompson

University Senior Lecturer in Information Systems

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Dates & fees

Dates Duration Fees *
13-14 June 2019 2 days £2,300 + VAT
7-8 November 2019 2 days £2,300 + VAT

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,300 + 20% = £2,760.

* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School's Alumni Association. Please note prices pre-registration are subject to change.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 233KB) (updated 31 January 2018)
Terms & Conditions for Organisation-funded Applicants (pdf, 250KB) (updated 31 January 2018)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

Thanks for an excellent two days. I leave better able to support my CIO which was my goal from the session. Great presentations and a good mix of participants too.
Gareth Llewellyn, Chief Executive, Driver & Vehicle Standards Agency
It was such a great course and my business is soaring after reviewing the material and implementing frameworks learnt. It was exactly what I needed for this stage in my business. I look forward to coming again in the future.
Xavier Murtagh, Principal Consultant, McGregor Murtagh
The programme has given me some of the terminology to be able to develop a plan and moved my realisation to a different level.
Mark Dymond, NPD Director, Sofis Global
Mark Dymond

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Sales & Business Development Manager
Tel: +44 (0)1223 768071

Jasmin Abdel-Moneim

Version 1.3 (2 November 2018)

Book a place

You can register for this programme via our online system. Please note the registration form will open in a new tab/window.

When you register for this programme, please let us know if your organisation is paying for your placement or if you are applying as an individual.


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