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Leading in Value-driven Ways

Leading in Value-driven Ways


Take a broader view. Value-driven organisations are the future.

Effective leaders are able to guide individuals and teams in ways that enhance the long-term performance of their organisation. In order to do this, leaders need to understand the meaning and purpose of their leadership and then be able to communicate it to those being led. Developing your self-awareness requires a deeper understanding of how your mind and internal motives work. This is a fundamental and essential first step which leaders often fail to recognise. 

Acquiring this greater level of awareness sits within an approach to thinking that we refer to as "moral architecture". As a central decision-maker, we will help you learn the skill to situate yourself in a broader social environment assessing the consequences of your own actions and strategies.

For further reading, visit The Economist website for an interesting article by Professor David De Cremer, related to this programme, on "taming the irrational executive". Read the article

Watch our interview with Academic Programme Director Professor David De Cremer:

This programme can be taken on its own or together with three others as a consolidated series. On completion of all four programmes, participants receive the Cambridge Judge Business School New Leadership Certificate of Achievement.

Topics covered include:

  • A comprehensive exploration of what social responsible leadership entails
  • Why your values often do not align with your actions and decisions
  • How to develop strategies that prevent you and others from being distracted away from the values you really want to pursue
  • How to identify the pitfalls of maintaining values in the context of competitive pressures and cultural clashes
  • How market shares can be gained or even created by value-driven operation

Related publications

De Cremer, D. (2014) "In the globalisation of work human irrationalities matter." The Economist Intelligence Unit (forthcoming)

De Cremer, D. and Zhang, J. (2014) "A dilemma for China's business schools: should schools become locally reactive or globally proactive?" Financial Times, 12 October 2014

De Cremer, D. (2013) The proactive leader: how to overcome procrastination and be a bold decision-maker. Houndsmill: Palgrave Macmillan. Read interviews by Professor De Cremer about the book in the Business Standard and CBS News.

De Cremer, D. (2012) "Chinese business schools face a crucial but difficult task." Financial Times, 1 October 2012

De Cremer, D. (2012) "Leaders need a lesson in crisis management." Financial Times, 23 January 2012

De Cremer, D. (2011) "Experience needs to be blended with theory." Financial Times, 16 May 2011


Succeed in making values an essential part of your leadership

You will learn from outstanding professors of Cambridge Judge Business School who have acquired significant academic and practitioner based experience from across the globe. This international perspective will be further enhanced by the global nature of the senior peer group attending the programme.

As a result of attending this module, you will be:

  • More self-aware as a leader
  • Ready to adopt a values based leadership approach
  • Better prepared to adapt to different situations from a leadership perspective

This programme counts as one course for those completing the Cambridge Judge Business School General Management Certificate of Achievement or Cambridge Judge Business School New Leadership Certificate of Achievement. On completing either the GMCA or NCLA you will be eligible to become an associate member of Cambridge Judge Business School's global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Who should attend

  • Those with a minimum of five years' professional experience
  • Mid-career professionals - across all kind of industries - who are confronted with the challenge to develop their own leadership profile and thus aspire to grow in their leadership role by articulating a clear vision and values framework that can guide others in their development towards the benefit of the team and organisation
  • Professionals operating at team, divisional, business unit and middle management levels interested in deepening further their insights in the latest thinking and execution of effective leadership approaches and strategies




Faculty & speakers

David De Cremer

David De Cremer

KPMG Professor of Management Studies

PhD (University of Southampton)

View profile

Dates & fees

Dates Duration Fees *
1-2 March 2018 2 days £2,300 + VAT

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,300 + 20% = £2,760.

* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School's Alumni Association. Please note prices pre-registration are subject to change.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 233KB) (updated 31 January 2018)
Terms & Conditions for Organisation-funded Applicants (pdf, 250KB) (updated 31 January 2018)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Sales & Business Development Manager
Tel: +44 (0)1223 768071

Jasmin Abdel-Moneim

Version 2.2 (18 April 2016)

Book a place

You can register for this programme via our online system. Please note the registration form will open in a new tab/window.

When you register for this programme, please let us know if your organisation is paying for your placement or if you are applying as an individual.


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