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Managing Innovation Strategically


Increasingly, in today's fast-paced, converging world, sustained innovation is a necessity not only to thrive but also to survive. However, for most firms, the strategies and processes associated with innovation remain vague and not professionally managed. As a result, most firms are unable to innovate and thus create new value. Amongst those who are able to create new value, few are able to capture it.

In this programme, we will learn why firms struggle to create and capture new value. We will share a number of concepts on how to implement innovation in an organisation and develop a set of practical tools and concepts that you can apply to your business.

The programme is taught by Dr Kamal Munir and Professor Stelios Kavadias, two leading experts in the field of innovation.


  • If innovation is so important to survival and success, why aren’t organisations able to do it on a sustained basis?
  • Are you using your customers effectively to innovate? Are you harnessing the power of users?
  • How can you make your organisation and yourself more creative?
  • Once you have identified possibilities, how do you create a balanced portfolio of innovation projects, to allocate resources optimally?
  • How do you manage innovative development projects?
  • How do you disrupt your competitors through innovative business models?
  • How do you operationalise new business models?
  • How do you capture the value you have created?
  • Are you developing the right complementary assets to capture value?
  • How do you enhance the likelihood of your product's success in the market?
Managing innovation strategically


You'll learn from outstanding faculty and associates of Cambridge Judge Business School and gain a truly international experience from your global peer group.

On completion of this practical and fast-paced programme you will:

  • Have the tools and techniques of managing innovation
  • Be able to apply innovation in your organisations to enhance performance
  • Identify process from innovation to create competitive advantage
  • Understand the factors to support creativity and innovation
  • Understand the innovation implementation process and how best to organise innovation

Who should attend

  • Leaders interested in creating an innovative organisation
  • R&D executives
  • Marketing managers involved in innovation
  • Strategy managers looking for new business models
  • Anyone wanting to learn about new product/service development




Faculty & speakers

Stylianos Kavadias

Stylianos Kavadias

Margaret Thatcher Professor of Enterprise Studies in Innovation & Growth


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Kamal Munir

Kamal Munir

Reader in Strategy & Policy

PhD (McGill University)

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Dates & fees

Dates Duration Fees *
31 October-1 November 2019 2 days £2,300 + VAT
21-22 May 2020 2 days £2,300 + VAT
1-2 October 2020 2 days £2,300 + VAT

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,300 + 20% = £2,760.

* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School's Alumni Association. Please note prices pre-registration are subject to change.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 233KB) (updated 31 January 2018)
Terms & Conditions for Organisation-funded Applicants (pdf, 250KB) (updated 31 January 2018)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

Any competitive advantage or leverage is critical in today’s global work place. The Managing Innovation Strategically programme brilliantly highlights how to manage innovative development projects and how to identify complementary assets to capture value. The programme provided some terrific tools for Knight Frank LLP to maintain our marketing leading position.
Julian Evans, Head of Healthcare, Hotels & Leisure, Knight Frank
Julian Evans
I thoroughly enjoyed my participation in the Managing Innovation Strategically programme, and I came away with some vital new lessons that I will be applying to my personal work as well as to my day-to-day life. I was particularly excited by the exercise in which we had to choose an ecosystem and come up with ideas of how we would disrupt it. This was a very good follow-up to the "ideation" exercise.
Adebola Tokunbo Egunjobi, Managing Director, Egunjobi Consultancy Limited
Adebola Tokunbo Egunjobi
The module has given me insight into how organisations can capture greater value by managing innovation strategically. As an enterprise risk management professional, the module has provided me with an opportunity to view and appreciate the business's activity from a different lens and hence potentially provide greater value in the context of my role. I feel I can now get a better sense of how innovative ideas have the potential to reap high reward if selected and executed correctly, despite being abstract sometimes and carrying uncertainties/risks.
Manish Shah, Head of Enterprise Risk Management, Vanquis Bank
The training was fantastic. I learned the concepts and practical tools that can be applied to building sustainable business models for innovation partnerships with the private sector. I learned that if an organisation does not embrace change when needed they will turn into Blockbuster, and Netflix will take over the market.
Maria Riiskjaer, Corporate Relations Officer, UNHCR Private Sector Partnerships
As an innovation professional, I expected some of the content to be redundant. However, the strategic focus of the two days meant the programme has been much more useful than I originally thought. It's provided valuable insights that I will use when advising clients.
Greg Dickens, Consultant, Innovia Technology
Greg Dickens
The two days were full of critical insights and lively discussions into how companies disrupt in different industries. As we live in a very challenging era of transformation, I could relate to the many business challenges we face on a day-to-day basis, and reflect on them with fresh thoughts and perspectives.
Abdelrahman Youssef, Nokia Transformation
The methodology used in the teaching process was extremely clear and vivid. A thought-provoking programme blending fresh academic thinking with the collective creativity of the class, to formulate tangible techniques and thinking to use in both business and life. Inspiring, informative, and implementable all in one. Thank you.
Sarfraz Ahmed, Director of Strategy, Santander Corporate and Commercial

Data taken from the 2017 Managing Innovation Strategically class.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Version 2.3 (2 November 2018)

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When you register for this programme, please let us know if your organisation is paying for your placement or if you are applying as an individual.


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