Cambridge Judge Business School: Cambridge Judge Business School: Marketing

Our suite of marketing programmes deals with two fundamental areas: strategic marketing management and brand building. Both programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and faculty-driven sessions.

Strategic Branding in the Social Media Era

Duration 2 days
Dates 8-9 November 2018, 28 February-1 March 2019 or 5-6 December 2019
Fees £2,300 + VAT

Addresses key issues including brand building strategies, the strategic brand management process, building a strong brand and brand positioning. You will understand the essence of the brand, its value as well as how to measure brand equity.

Building Marketing Capabilities to Fuel Growth

Duration 2 days
Dates 15-16 November 2018, 14-15 March 2019 or 28-29 November 2019
Fees £2,300 + VAT

Provides a comprehensive understanding of the strategic marketing planning and analysis process to better reach and satisfy customers while increasing profitability and productivity.

Version 2 (2 October 2017)

Marketing

Strategic Branding in the Social Media Era

Building Marketing Capabilities to Fuel Growth

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