Cambridge Judge Business School: Marketing

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Our suite of marketing programmes deals with two fundamental areas: strategic marketing management and brand building. Both programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and faculty-driven sessions.

Strategic Branding in the Social Media Era

Duration 2 days
Dates 8-9 November 2018
Fees £2,300 + VAT

Addresses key issues including brand building strategies, the strategic brand management process, building a strong brand and brand positioning. You will understand the essence of the brand, its value as well as how to measure brand equity.

Strategic Marketing Management

Duration 2 days
Dates 15-16 November 2018
Fees £2,300 + VAT

Provides a comprehensive understanding of the strategic marketing planning and analysis process to better reach and satisfy customers while increasing profitability and productivity.

Version 2 (2 October 2017)

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Cambridge Judge Business School,
University of Cambridge,
Trumpington Street,
Cambridge
CB2 1AG, UK
Tel +44 (0)1223 339700

JBS Executive Education Ltd:
Registered in England and Wales
Registration number: 05908393
Registered address: The Old Schools,
Trinity Lane, Cambridge CB2 1TN
VAT number: 823 8476 09