Cambridge Judge Business School: Cambridge Judge Business School: Marketing

Our suite of marketing programmes deals with two fundamental areas: strategic marketing management and brand building. Both programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and faculty-driven sessions.

Strategic Branding in the Social Media Era

Duration 2 days
Dates 8-9 November 2018, 28 February-1 March 2019 or 5-6 December 2019
Fees £2,300 + VAT

Addresses key strategic issues in brand management, including brand building strategies and methods, the strategic brand management process, developing brand positioning and digital branding practices in the social media era. You will understand the essence of the brand, its value as well as how to create and measure brand equity.

Strategic Marketing Management

Duration 2 days
Dates 15-16 November 2018, 14-15 March 2019 or 28-29 November 2019
Fees £2,300 + VAT

Provides a comprehensive understanding of the essence of marketing, its strategic marketing planning process and effective strategies to better reach and satisfy customers while increasing profitability and productivity. It enables participants to understand how to use winning marketing strategies to create enduring competitive advantages for their organisations in both public and private sectors

Version 3 (26 June 2018)

Marketing

Strategic Branding in the Social Media Era

Strategic Marketing Management

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