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Marketing iconOur suite of marketing programmes deals with strategic marketing management, brand building digital marketing and customer-centric organisations. We help participants create innovation, impact and leadership in marketing. Our programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and faculty-driven sessions. 

Business Analytics: Decision-Making Using Data

Business Analytics: Decision-Making Using Data

Duration 3 months
Dates 12 March 2020 or 5 June 2020
Fees USD2,000

Using data for informed decisions is essential in today's digital economy. Gain the tools you need to put data to work and maximise your data-based decision making.

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Building Customer-Centric Organisations

Building Customer-Centric Organisations

Duration 2 days
Dates 26-27 March 2020
Fees £2,500 + VAT

Helps participants to foster a customer-centric approach within their organisation, and one that responds to changes in the marketplace.

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Digital Marketing

Digital Marketing

Duration 2 days
Dates 1-2 October 2020
Fees £2,500 + VAT

Introduces both quantitative and qualitative approaches geared towards helping leaders better understand how successful firms use digital tools, techniques, and tactics to understand and interact with customers, manage marketing activities, track marketing efforts, and create values.

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Strategic Marketing Management

Strategic Marketing Management

Duration 2 days
Dates 25-26 June 2020 or 19-20 November 2020
Fees £2,500 + VAT

Provides a comprehensive understanding of the essence of marketing, its strategic marketing planning process and effective strategies to better reach and satisfy customers while increasing profitability and productivity. It enables participants to understand how to use winning marketing strategies to create enduring competitive advantages for their organisations in both public and private sectors

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Strategic Branding 2.0: The Cambridge Approach

Strategic Branding 2.0: The Cambridge Approach

Duration 2 days
Dates 26-27 November 2020
Fees £2,500 + VAT

Addresses key strategic issues in brand management, including brand building strategies and methods, the strategic brand management process, developing brand positioning and digital branding practices in the social media era. You will understand the essence of the brand, its value as well as how to create and measure brand equity.

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Version 8 (1 November 2019)

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