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Strategic Change & Renewal


Strategic renewal and change is a constant necessity and reality of a successful organisation

Strategic change within an organisation can be triggered from a variety of internal and external factors. In its simplest form, strategic change can be driven by deepening of an existing strategy. Even though the strategy stays the same, this seemingly simple deepening can cause disruption to other parts of the business as there will be a need to create, modify or discard existing competencies. 

More complex cases of strategic change and renewal are triggered by diversification into new product categories, geographical expansion into new markets, growth initiatives, and industry disruption by shifts in technology, changing customer preferences and competitive dynamics. All of these demand major changes in a company’s relationships and capabilities and can quickly expose the boundaries of a successful strategy.

How can an organisation face these strategic changes and sustain advantage? How does an organisation identify alternative paths of change and renewal and decide on the right path? How does the organisation recognise and address the implementation challenges that come with the change? And how can the organisation keep the culture and values balance in the face of this change?

This two-day programme aims to help you design strategic renewal and change initiatives that will boost the organisations competitiveness and profitability. You will learn how to develop a strategic renewal plan that maps the reconfiguration of capabilities and key activities, with a close focus on the implementation of these challenges. 

The programme is interactive, with discussions around real life examples combined with practical exercises that will help you to develop a framework for renewal and change in your own organisation or business unit. The programme iteratively moves between class discussion, small group brainstorming, and coaching and individual work on the renewal plan. In building your renewal plan, you will benefit from inputs from your participants and professor in multiple rounds. Thus, the programme makes the best of the diverse ideas and experiences in the classroom.

Strategic Change & Renewal deals with important strategic challenges and opportunities. I enjoy interacting with the participants, help them refresh and build new capabilities, and show them frameworks and tools that they can take back to their organisations and apply in this context. The programme gives participants an opportunity for a little breathing room to think differently, reflect on the 'facts' and their experience, and gain a different perspective.
Professor Yasemin Kor, Academic Programme Director, Strategic Change & Renewal
Yasemin Kor

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  • Understanding when strategic change or renewal is essential, and how much resource and capability reconfiguration will be needed
  • Assessing alternative paths of renewal to accomplish the reconfiguration and renewal
  • Creating a strategic renewal business plan to map the changes in value proposition, capability configuration, and key processes
  • Anticipating configurational and implementation challenges and factoring potential solutions into your plan
Topics: map strategy, disruption, external fit, realignment, internal fit, capabilities


By the end of this two-day programme, you should be able to do:

  • Develop a strategic renewal plan that maps and explains the reconfiguration of resources and capabilities, key activities, and processes
  • Understand and articulate to others when and why strategic change and renewal are needed (or not) in a given situation
  • Address configurational and implementation challenges with the strategic change

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School's global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Who should attend

This programme is relevant to senior to mid-level managers and executives, founders, strategy directors, business development managers and consulting directors and professionals working in a wide range of industries.

Faculty & speakers

Yasemin Kor

Yasemin Kor

Beckwith Professor of Management Studies

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Professor Yasemin Kor received her MBA and PhD in Business Administration from University of Illinois at Urbana-Champaign in the United States. She has been teaching and doing research in strategic management for the past 20 years. Yasemin teaches Strategic Change and Renewal in EMBA and MBA, Mergers and Acquisitions in EMBA, Strategy Execution in Social Innovation Masters and Strategy Formulation in the PhD programmes in Cambridge.  

Professor Kor studies CEO and executive team competencies (human and social capital), board governance effectiveness (board capital and CEO-board interactions), and development and renewal of a firm’s strategy and core competencies. She has done research on firms in medical devices and biotech industries, professional service firms (law firms), food processing and food retail industries, transportation industry, and social entrepreneurship. Yasemin is a member of Cambridge Global Food Security Initiative and interested in sustainable food systems.

Professor Kor is a former US Fulbright Research Scholar and she served as an Associate Editor of Journal of Management, a premier research journal. She serves on the editorial boards of Strategic Management Journal, Journal of Management Studies, Strategic Organization, and International Journal of Strategic Change Management. She served an elected member of the Business Policy and Strategy Division Research Committee of Academy of Management, and was an elected Representative at Large in the Corporate Strategy Interest Group at the Strategic Management Society.  

Prior to her academic career, Yasemin worked in companies on stock portfolio management, market research and product management. In the past 20 years, she taught managers and professionals from companies such as Astra Zeneca, JPMorgan Chase, DuPont, MBNA, Comcast, Deloitte, British Telecom, RBS, Cummins, Nielsen, Addenbrooke’s Hospital, Lufthansa and Thomson Reuters. 

Jennifer Howard-Grenville

Jennifer Howard-Grenville

Diageo Professor in Organisation Studies

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Professor Howard-Grenville's research is focused on how people generate and navigate change within and beyond their organisations. She has conducted in-depth studies on how people seek to make meaningful change to address environmental issues in the semiconductor manufacturing, athletic apparel, oil and gas, and other sectors. Jennifer received her PhD at MIT, her MA at Oxford, and her BSc (Eng) at Queen’s University, Canada. She has taught extensively on management and sustainability topics at the MBA, Executive MBA, doctorate and undergraduate level. Jennifer is author or editor of four books, has published extensively in top management journals, and served as an Associate Editor at Academy of Management Journal, one of the field's premier journals.

Dates & fees

Dates Duration Fees *
4-5 April 2019 2 days £2,300 + VAT

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,300 + 20% = £2,760.

* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School's Alumni Association. Please note prices pre-registration are subject to change.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 233KB) (updated 31 January 2018)
Terms & Conditions for Organisation-funded Applicants (pdf, 250KB) (updated 31 January 2018)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

I have enjoyed creating a strategic renewal plan, and the change is something I will be putting into place at my firm immediately.
It was one of the most useful classes I attended during or after my time in Cambridge. Speaking from my own experience the class was a very effective forum to begin to think through a strategic change in which I am currently involved.
Tom Bennett, Associate Director, Intermediate Capital Group & Founder of the Housing First Transition Fund, a joint venture with the Glasgow Homelessness Network
The programme was a great experience! As a senior executive, I greatly appreciated having real-world professors and speakers — people like us who are living in the business world. The tools I acquired will pay dividends for years to come.
Jorge Pamies Cartagena, Controller Manager, ZARA Tempe INDITEX Group
I attended the Strategic Change and Renewal programme when I was newly appointed as a Managing Partner. Legal markets are changing quickly and I needed to formulate a strategic response to the challenges of technology and market disruptors. Having time and space to think and share ideas with others who are experiencing similar challenges was invaluable. The programme gave me some important tools, and the confidence, which have helped me in formulating a new strategy for my firm.
Malcolm Simpson, Managing Partner, Walker Morris LLP
Professor Yasemin Kor’s programme on Strategic Change and Renewal is both thought-provoking and practical. Drawing on a range of examples, it provides a clearly structured means to think through the issues facing organisations embarking on strategic change. Yasemin’s focus in this programme is on building a bridge between strategy development and the really hard part – implementation.
Colm O’Reardon, Deputy Secretary General, Department of Health, Ireland
The examples were interesting and insightful, well pulled together, Professor Kor did a great job involving everyone and supporting the group… I am in the process of planning multiple strategies. This programme helped me pull everything together.
Gurpreet Kaur, Product Marketing Manager, EMEA, Salesforce Commerce Cloud
The programme provided a more structured approach to deal with strategic change and demonstrated the process in a more practical setting. The cases were very relevant and useful.
Rockson Kwesi Dogbegah, Executive Chairman, Berock Ventures

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Sales & Business Development Manager
Tel: +44 (0)1223 768071

Jasmin Abdel-Moneim

Version 1 (7 November 2017)



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