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Strategic Management: Creating and Sustaining Competitive Advantage

Strategic Management


This programme provides managers with the basics of strategic thinking and strategic analysis. It is intended to enhance strategic capabilities by demonstrating the tools and techniques that are commonly employed in strategic analysis and to provide a framework for how to maintain a competitive advantage.

The programme emphasises how organisations can use strategy to enhance impact, value and performance. A general outline of the strategy process will be examined and the forces of strategic analysis will be explained. The programme provides an understanding of the economic motivation that underlies successful strategic decisions and how to perceive products, processes, firms and industries in a strategic manner.

By working through real life case studies you will apply analytical tools and frameworks in a wide variety of situations. You will be tackling issues such as competitive analysis, development of new capabilities, value chain analysis and technology convergence.


  • How to monitor the attractiveness of your industry and tailor strategy accordingly
  • How to develop and sustain a competitive advantage
  • The strategic role of complementary assets
  • Why is it important to align your structure to your strategy at all times?
  • How to come up with creative business models
  • Plotting strategy in the face of network effects
  • Corporate strategy


You'll learn from outstanding faculty and associates of Cambridge Judge Business School and gain a truly international experience from your global peer group.

On completion of this practical and fast-paced two-day programme you will:

  • Be equipped with the tools and techniques of strategic analysis
  • Have the strategic capabilities to improve your decision-making process
  • Understand the strategic implementation process
  • Identify the strategic forces that impact your business or industry

This programme counts as one course for those completing the Cambridge Judge Business School General Management Certificate of Achievement.

Who should attend

Business managers who wish to acquire a more comprehensive and deep understanding of strategy. The programme is designed for both general and functional managers.

Faculty & speakers

Kamal Munir

Kamal Munir

Reader in Strategy & Policy

PhD (McGill University)

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Sucheta Nadkarni

Sucheta Nadkarni

Sinyi Professor of Chinese Management

PhD (University of Kansas)

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Dates & fees

Dates Duration Fees *
19-20 October 2017 2 days £2,300 + VAT
8-9 March 2018 2 days £2,300 + VAT
18-19 October 2018 2 days £2,300 + VAT

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,300 + 20% = £2,760.

* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School's Alumni Association. Please note prices pre-registration are subject to change.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 226KB) (updated 27 October 2015)
Terms & Conditions for Organisation-funded Applicants (pdf, 243KB) (updated 27 October 2015)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

The programme gave us the opportunity to gain an overall understanding of what strategy is. The examples given by the lecturers were both brilliant and understandable for all the participants. This generated debate and a very interesting exchange of ideas. Interactivity is favoured and encouraged by the lecturers.
Sabri Ben Salem, Country General Manager, Gallina Blanca Star
I came away with an understanding of how to implement strategy and a set of useful tools.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Nigel Dawson

Senior Open Programme Advisor
Tel: +44 (0)1223 765496

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Nigel Dawson

Version 3 (21 July 2016)



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You can register for this programme via our online system. Please note the registration form will open in a new tab/window.

When you register for this programme, please let us know if your organisation is paying for your placement or if you are applying as an individual.


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