skip to navigation skip to content

Barclays Scale Up UK: programme overview

SME Growth Challenge programme overview

Barclays Scale Up UK is an innovative programme which aims to enhance the performance and competitiveness of high-potential early-stage businesses with growth appetite as well as growth potential that are deemed to be engines of growth in the UK. The programme is designed to support the companies by helping them formulate, articulate and implement a growth plan for their business through defining and articulating the business value proposition, designing a sustainable business model, enhancing operational and leadership capabilities and strengthening financial literacy.

The ethos behind the programme

Many founding teams reach a plateau and struggle to grow their business further. They think that they lack funds and resources. But is growth just increase of sales or hiring more people? Often founders fail to tackle difficult questions, focusing mostly on the business and fail to bring their leadership team together and develop a growth plan.

Our approach is one of a deep and personal engagement with each founding team and their company (diagnostic meeting, interview, questionnaires, initial assessment, coaching through the programme) that results with a tailored growth plan for each company. We aim to understand and help the early stage business solve the “unique” company-specific challenges being faced by participants. 

The programme provides access to the latest management thinking, facilitate the sharing of insights about commonly experienced challenges and a range of possible solutions.

Programme structure

The programme will begin with a virtual diagnostic visit by a member of the Cambridge Judge team. This coach member will support you throughout your journey and provide a point of contact within the School.

Six core modules addressing six core topics, including Strategy & Value Curves, Marketing & Ideation for Growth, Business Models & Cascading, Managing Organisational Culture, Leadership & Talent Management, and Finance, which will be delivered across a series of six, one-day workshops over 12 weeks.

A key component of the programme will involve collaborative problem-solving and learning from the experiences of other participants. In doing so, CEOs and founding teams will build the management capabilities of their organisations. These results rest on the condition that the CEOs and founding teams commit to attending the workshops and seeing their action plans through.

The Cambridge Live Online Experience

Learn more about the Live Online programme experience in this short video.

Watch the video

Workshop dates

Cohort 1

Cohort 2

Strategy & Value Curves

7 March 2022

8 March 2022

Marketing & Ideation for Growth

9 March 2022

10 March 2022

Business Models & Cascading

4 April 2022

5 April 2022

Managing Organisational Culture

6 April 2022

7 April 2022

Leadership & Talent Management

9 May 2022

10 May 2022


11 May 2022

12 May 2022

Growth Plan Presentation Day

September 2022 (tbc)

September 2022 (tbc)

The six core modules will be delivered across six one-day workshops over 12 weeks. In order to ensure discussion and interactions with faculty and coaches and to facilitate peer to peer learning, we will allocate around ten businesses into each cohort. Places on each cohort will be allocated during the registration process following a review of the business.

There is a fee of £5,000 (excl. VAT) per company for Barclays clients and £13,000 (excl. VAT) for non-Barclays clients.

Version 3 (25 October 2021)

Logo: Barclays.


Applications are now open for the 2022 Barclays Scale Up UK programme.


Contact us

[email protected]


+44 (0)1223 339700