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Circular Economy & Sustainability

It has been estimated that by the year 2030, we will require the natural resources of two earths and by 2050, three planets. The problem isn’t just that we are using resources faster than the Earth can produce them, it’s also that our global economic productivity is falling. This is despite technology and efficiency improvements invented over the decades.

Since the Industrial Revolution, we have been able to depend on natural resources to achieve economic growth, and development, and raise the standard of living. But we have overutilised these resources, which has resulted in them becoming scarcer, more expensive, and is having a negative impact on the environment. We need to find new ways to create more sustainable economic growth models that generate more employment and improve competitiveness.

In order to improve and protect the air we breathe, the water we drink, the soil we use to grow our food, and the energy we consume, we must think about the application of a circular economy. It is imperative to work now for the benefit of our planet and the future generation.

So why a circular economy? Circular economy is a disruptive, innovative economic model that is impacting government policy, businesses, and consumers. Many objects that we use in our day-to-day life have a defined start and end of life, some particularly in industries such as health care or hospitality items that are often constrained further to just single use.

Once these items have been distributed, consumed, thrown away, they often end up in landfills or pollute the seas and the oceans. In this linear, or cradle to grave model, very little is recycled or repurposed. The circular economy model requires firms in different sectors across the value chain to integrate disruptive technology and design business models that are based on longevity, renewability, reuse, repair, upgrade, refurbishment, serviceability, capacity sharing, and dematerialisation. Organisations still have to take into consideration cost management and control, but they have to think bigger.

To learn more about how we at Cambridge are facilitating the transformation to a more sustainable future via the circular economy, please visit the Circular Economy Centre website or connect with us on Twitter.


We are at a turning point; the Industrial Revolution bought new ideas, products and growth based on seemingly infinite resources. This enabled technological progress as we had never seen before. Today, that linear system of take-make-dispose is no longer fit for purpose. We now need to build an economy for the future. The Circular Economy is a new paradigm of industrial organisation.

A circular economy model requires firms across the value chain to integrate disruptive technologies as well as design new business models.  They must embrace new concepts around longevity, renewability, reuse, repair, upgrade, refurbishment, servitisation and capacity sharing.

Organisations must still consider cost management and evaluate the financial impact. But they must do so by rethinking products and services; designing value propositions with increased efficiency and performance. Approaches such as frugal innovation, doing more with less, need to be considered if the economy is to grow whilst preserving resources.

This intensive two-day programme will provide business leaders with the grounding required to understand these principles, consider their application and explore opportunities from this approach.

Why Cambridge?

Drawing on cutting-edge academic research from the Circular Economy Centre (CEC) based within Cambridge Judge Business School, Dr Khal Soufani, Director of the CEC, will lead this two-day programme.

The University of Cambridge has always emphasised smaller class sizes for maximum interaction and focused effort between world-class faculty and top quality-participants. We have class sizes of no more than 25. This makes your experience here one of quality, relevance and impact.

The Circular Economy Centre (CEC)

Located within CJBS, the Circular Economy Centre is one of the 19 research centres based at the School combining academic vigour alongside practitioner engagement. The Centre’s research focuses on Circular Economy concepts and business models, as well as the policy and business contexts in which they operate. The CEC aims to achieve impact via deep engagement with organisations and their management challenges.

Learn more about the Circular Economy Centre


  • Principles of Circular Economy model versus traditional linear business/economic models
  • The case for adopting a Circular Economic model
  • Product, process and supply chain innovation and management
  • Frugal Innovation as an enabler for circularity
  • Impact investing and sustainable finance including Green bonds.

The programme includes the following case studies:

  • IoT (the Internet of Things) as an enabler for circularity
  • Circular Economy, the plastic challenge and opportunity
  • Circularity in healthcare
  • Circularity and the construction industry
  • How to consider circularity for your supply chain
  • Circularity by design.


  • Learn and assess the difference between a traditional economic model and Circular Economic model in order to achieve sustainability goals of business and society
  • Establish the business and financial case for adopting a Circular Economy model
  • Explore the concept of a circularity-by-design approach and understand how to incorporate those principles into your organisation
  • Understand the application of process innovation and supply chain management in a Circular Economy.
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Who should attend

This programme is aimed at function heads and C-suite, as well as mid to senior level executives considering the longer-term strategy of the business.

In particular, this will suit those working within sustainability and/or innovation, as well as those looking to effect change or dealing with risk within the organisation.

Academic Programme Director

Khaled Soufani

Faculty (Professor level) in Management Practice

PhD (University of Nottingham)

Other faculty & speakers

Christoph H. Loch

Professor of Management Studies

Director of Cambridge Judge Business School

PhD (Stanford Graduate School of Business)

Jaideep Prabhu

Professor of Marketing

PhD (University of Southern California)

Feryal Erhun

Professor of Operations & Technology Management

PhD (Graduate School of Industrial Administration, Carnegie Mellon University)

Dates & fees



Fees *

Dates tbc

2 days

£2,500 + VAT

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,500 + 20% = £3,000.

* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 277KB) (updated 4 September 2019)
Terms & Conditions for Organisation-funded Applicants (pdf, 295KB) (updated 4 September 2019)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

Please ensure that you have read our Frequently Asked Questions, which provide important additional information about our face-to-face and Live Online programmes, in particular during the COVID-19 pandemic.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Sales & Business Development Manager
Open Programmes
Tel: +44 (0)7850 949628

Schedule a call with Jasmin

[email protected]

Access Jasmin's profile

Jasmin Abdel-Moneim

Version 4 (29 March 2021)

Contact us to find out more about the Circular Economy & Sustainability Programme.

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To find out more about our range of open enrolment programmes, download our brochure.

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