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The EEI will hire academic staff at various levels including PostDocs and Senior Research Associates, and offer teaching on topics such as behavioural economics and sustainability, as well as degree programmes including MBA, Executive MBA and MPhil at Cambridge Judge. Activities planned include an inaugural event in 2022, international workshop in 2023 and the 2024 International Conference of the International Behavioural Public Policy Association in Cambridge, in association with the London School of Economics.


Professor Lucia Reisch

El-Erian Professor of Behavioural Economics and Policy

Director of the El-Erian Institute of Behavioural Economics and Policy

Professor Lucia Reisch was appointed in 2021 as the inaugural El-Erian Professor of Behavioural Economics & Policy and Fellow of Queens’ College, joining from Copenhagen Business School. Lucia is a behavioural economist and social scientist, whose work includes research in sustainable consumption, behavioural public policy, and consumers and digitisation.

She is an Editor-in-Chief of the Journal of Consumer Policy and has worked on sustainable consumption and other issues with the OECD, the European Commission, the World Bank, various United Nations agencies as well as several governments worldwide. The El-Erian Professor will pay specific attention to mentoring early career researchers, particularly those currently less represented at the Business School.

“I am excited that the El Erian Institute is now part of the vibrant research and educational environment of Cambridge Judge Business School. With its interdisciplinary research, applied education, and team lab approach, the EEI could not be better placed. I am looking forward to developing a lively platform for researchers and practitioners, students and policymakers alike to study and learn how to effectively “nudge for good”.

Paul Lohmann

Research Associate, El-Erian Institute of Behavioural Economics and Policy

PhD (University of Cambridge)