Dr Gerard J. Tellis (PhD, Michigan) is an expert in innovation, new product growth, global diffusion, market entry, advertising, quality, and pricing. He has published four books and over 100 papers that have won over 15 awards, including the Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and the Vijay Mahajan award for lifetime contributions to marketing strategy.
Dr Tellis is a Trustee of the Marketing Science Institute and a Senior Research Associate and Visiting Chair of Innovation, Marketing, and Strategy at Judge Business School, Cambridge University, UK. He has also been a Visiting Fellow of Sidney Sussex College, Cambridge University, and a Distinguished Visitor, Erasmus University, Rotterdam. Previously he worked as a Sales Development Manager for Johnson & Johnson. Dr Tellis is an Associate Editor of the Journal of Marketing Research and has been on the editorial review boards of the Journal of Marketing Research, the Journal of Marketing and Marketing Science for several years.