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Creative Problem-solving in the Face of Extreme Limits

Navi Radjou has spent years studying "jugaad," also known as frugal innovation. Pioneered by entrepreneurs in emerging markets who figured out how to get spectacular value from limited resources, the practice has now caught on globally. Peppering his talk with a wealth of examples of human ingenuity at work, Radjou also shares three principles for how we can all do more with less.

Navi Radjou, Centre for India and Global Business at Cambridge Judge Business School

Navi Radjou

Innovation and leadership advisor and author, Silicon Valley

Read more about Navi

Navi Radjou is an innovation and leadership advisor and bestselling author based in Silicon Valley. Navi’s most recent book, Frugal Innovation: How To Do More With Less (with a foreword by Paul Polman, CEO, Unilever), published by The Economist in 2015, shows how companies can innovate faster, better, and sustainably in today’s customer-driven global tech economy shaped by climate change. Navi has also co-authored the global bestseller Jugaad Innovation and From Smart To Wise. His TED talk on frugal innovation has garnered over 1.5 million video views. He has also received the prestigious Thinkers50 Innovation Award.

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