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ESRC Festival of Science: Innovation in Emerging Markets

An evening seminar at Cambridge Judge Business School to discuss the challenges and opportunities posed by innovation in emerging markets. Anantha P. Sekar of Tata Consultancy Services and Jan Blom of Nokia will discuss the subject from an industry perspective, and the audience will get a chance to listen to and question key players in emerging markets. The event will be followed by drinks and canapés and the opportunity to network.

12 March 2010, Lecture Theatre 3, Cambridge Judge Business School

18:00-18:05 Welcome and introduction
Dr Chander Velu, University Lecturer in Marketing, Cambridge Judge Business School
18:05-18:25 The 4 C's of innovation
Mr Anantha P. Sekar, Director and Global Head, Architecture Consulting, Head of Innovation, Europe, Tata Consultancy Services
18:25-18:50 HealthRadar - Mobile disease tracking for developing regions of the world
Dr Jan Blom, Research Leader, Nokia
18:50-19:25 Panel discussion and Q&A
moderated by Mr Navi Radjou, Executive Director, Centre for India & Global Business
19:25-19:30 Final thoughts
Dr Chander Velu, University Lecturer in Marketing, Cambridge Judge Business School
19:30-20:30 Networking and refreshments
Common Room, Cambridge Judge Business School

Dr Jan Blom

Research Leader, Nokia

Read more about Jan

Dr Jan Blom is a mobile innovation professional, having been working for Nokia since 2003. Jan was based in India between 2006 and 2009, setting up corporate research activities for Nokia. He helped Nokia Design to gain a foothold within the Indian market by ramping up a small design studio in Bangalore. He then established a lab for Nokia Research Center (NRC) in Bangalore. The NRC-Bangalore setup focuses on mobile services for emerging markets, with the most advanced project, HealthRadar, being associated with design, development and deployment of mobile disease tracking system. A field trial of HealthRadar is currently running in a malaria infected area in rural Karnataka, in partnership with a local medical college as well as the state health officials. After successfully consolidating the research direction for the lab, Jan joined NRC-Lausanne in Switzerland, in the end of 2009, where is currently working as Principal Scientist. He is overseeing research activities focusing on people sensing. Jan holds a PhD from the University of York on 'psychological implications of personalized user interfaces'. He has several international publications in the human-computer interaction field, and has co-edited and co-authored the Kluwer book Designing Personalized User Experiences in eCommerce.

Abstract

HealthRadar - Mobile disease tracking for developing regions of the world

This presentation will focus on research conducted in the area of mobile disease tracking. Ethnographic research to disease surveillance challenges in the public health system of India was conducted. Based on the findings of the study, HealthRadar, a mobile disease tracking system, was designed and implemented, aiming to reduce the time it takes to detect diseases and respond to these. The presentation will describe the concept as well as the key outcomes of the validation, that has been run together with Manipal University in Karnataka.

Anantha P. Sekar

Director and Global Head, Architecture Consulting, Head of Innovation, Europe, Tata Consulting Services

Read more about Anantha

Anantha is an experienced IT strategist, passionate about technology and its ability to help global enterprises achieve business success. He strongly believes that technology can deliver enormous business value, when the principles of enterprise architecture are deployed to ensure IT-business alignment.

Anantha did his Masters in Computer Science & Engineering from the Indian Institute of Technology, Kanpur, India. He also has a Bachelors in Computer Science & Engineering from Indian Institute of Science, Bangalore, as well as Bachelors in Physics from Madras University. He has been with TCS for two decades. Key interest areas include innovative business models, strategic IT-enabled transformations for enterprises, digital strategy, application and technology portfolio transformation, social software, and cloud computing.

As Head of Innovation, Europe, and Member of the Corporate Technology Board, Anantha plays a key role in shaping TCS' investments in innovation, and sharing the vision with customers.

Abstract

The 4 C's of innovation

Innovation in emerging markets has its own challenges. Local factors have a huge influence on each of Context, Collaboration, Customer and Cost (the 4C's). To be successful, innovations need to address each of these critical success factors. In this short presentation, we will discuss the importance of each of these, through examples from TCS' innovation efforts.