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Globalisation of Indian Cinema

The Centre for India & Global Business was proud to partner with Screen East and the North Sea Partnership, Blood Orange Media and the Cambridge Film Festival to host an event that explored global knowledge networks in the world of cinema, with a focus on engagement between India's film industry with global players.

Indian films have always enjoyed a large global audience, but it is only recently that the Indian movie industry has begun to engage the Western film sector and vice versa. Examples of this growing transnational collaboration include India-based Reliance Entertainment's $1 billion plan to co-develop and co-produce movies with Hollywood heavy hitters - and of course the Oscar winning success of Slumdog Millionaire, produced and directed by British talent. In addition, a host of independent producers and directors from India, US, and Europe are catalysing the growth of these transnational creative networks. Hosted by the Centre for India & Global Business (CIGB) at Judge Business School at the University of Cambridge, the Grand Partner for this event was Screen East and the North Sea Screen Partnership. Other partners included Blood Orange Media and the Cambridge Film Trust. This unique event explored how the Indian film industry is going global (i.e. its trajectory), its various engagement models with Western players, and the resulting opportunities for the international cinema industry.

Partho Sen-Gupta

Partho Sen-Gupta

Director, Hava Aney Dey ("Let the Wind Blow")

"Bombay mix"

Partho Sen-Gupta, Director of Hava Aney Dey ("Let the Wind Blow"), talks about the new frontiers facing the Indian film industry as it engages with the West, and considers the exciting opportunities, technologies and challenges this blending of cultures will produce.

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Parminder Vir OBE

Parminder Vir OBE

Executive Producer and Media Consultant

"Shifting paradigms"

The film industry is moving from a Hollywood dominated culture to a peer-to-peer environment as more emerging countries structure global partnerships. Parminder Vir OBE, Executive Producer and Media Consultant, believes this shift requires a re-think, especially by the West, of market entry strategies which take into account different cultures and different rhythms.

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