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News & insight

How ‘frugal innovation’ can fight off inequality

Inequality is the defining social, political and economic phenomenon of our time. Just one per cent of the world’s population now holds …

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Affordable value innovation

For multinationals, the real prize in developing countries is in ‘good enough’ rather than high-end products, which can be very profitable, says …

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Alleviating poverty through trust

‘Myopic’ decision-making by those on low-incomes creates a vicious cycle of poverty, but a new study co-authored at Cambridge Judge Business School …

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The digital revolution in public services

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes on how to do more with less for more. Over four …

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Helping social businesses to grow

Study by University of Cambridge researchers identifies four strategies and two key methods for scaling up social businesses in developing countries in …

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Then? Silicon Valley. Now? Bangalore

Indian startups are twice as likely to be worth $1bn than UK ones. This is their secret. It’s been ten years since …

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Managing the future

Two Cambridge Judge academics included in Thinkers50 Radar list of future management gurus. Thinkers50, a global ranking of management thinkers, has included …

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Tata Social Internship

Intern programme coordinated by Jaideep Prabhu of Cambridge Judge sends students to work with low incomes communities in urban and rural India. …

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Research Horizons

Jugaad innovation, the subject of research by Jaideep Prabhu of Cambridge Judge, is featured in a special India issue of Research Horizons …

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Why India could be the next business superpower

by Professor Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business In …

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In the media

Cambridge Business Magazine: Scaling-up for social businesses in developing countries

Study co-authored by Jaideep Prabhu, professor of Marketing at Cambridge Judge Business School, identifies four strategies and two key methods for scaling …

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The Sunday Times: Tearing down the walls that can block creativity

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments about the rise in shared working spaces that is getting more …

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Phys.org: Study identifies different ways to help social businesses grow

A new study by researchers from Cambridge University has identified four key strategies and two methods for social businesses to scale up, …

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Cambridge TV: Indian innovation

Professor Jaideep Prabhu says UK can learn a lot from countries like India to innovative faster, better and cheaper. “There are a …

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Tsinghua Business Review: Jugaad Innovation: India’s unique contribution to the world of business

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes about jugaad innovation, India’s “major contribution to the world of innovation …

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Financial Times: Apple has chance to pick better R&D model in China

Andrew Hill writes on Apple and its research and development activity in China and other countries. Jaideep Prabhu, Professor of Marketing at …

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Share Radio: Is it time for investors to think again about India?

Professor Jaideep Prabhu talks to Robert Van Egghan about the benefits of the new, unified, goods and services tax levy in India, …

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Cambridge TV: ARM response

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, comments on ARM’s £24bn sale to Japan’s …

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Cambridge Business Magazine: The challenge of scaling up ‘inclusive’ markets

Pressure is mounting on the private sector to expand efforts to improve the welfare of the poor – not only by creating …

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The Daily Star: Jugaad: The budget approach to innovation

In an interview for a Bangladeshi daily newspaper, Jaideep Prabhu, Jawaharlal Nehru Professor of Business and Enterprise at Cambridge Judge Business School, …

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