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IVF Insight

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Idea

IVF Insight provides an impartial, objective source of data for primary and secondary medical infertility patients in choosing an appropriate fertility treatment programme. They profile clinics to help patients identify the correct clinic for them in terms of expertise, treatment, logistics, support and cost. Their primary focus is the UK.

People

Anita Lee is a successful internet entrepreneur as well as a mother of a much longed for two-year-old boy, born after several rounds of unsuccessful IVF treatment. It is this experience that has prompted her to do something for other patients.

Phil Bennett is an experienced software architect, originally from a natural sciences background. Having grown up in a family of health workers, he is keen to apply his skill set to a medically related field.

Both are alumni of St. John's College, University of Cambridge.

Impact

  • To increase the number of healthy pregnancies and babies born to infertile and subfertile patients by providing an impartial, objective source of information for primary and secondary medical infertility patients in choosing an appropriate fertility treatment programme (excluding donor and surrogacy programmes).
  • To increase patient wellbeing as they prepare to undergo fertility treatment by empowering them with relevant data so they have more control over their journey.
  • To destigmatise infertility and increase equality for patients by producing whitepapers, briefings, surveys and other supporting research and information that advocates for and raises the profile of infertility patients and their conditions.
  • To work towards cures for infertility by lobbying for greater funding of medical research into infertility related conditions and to promote fundraising initiatives on the part of medical research charities supporting the same.

Lead entrepreneur

Anita Lee

Get in touch

ivfinsight.com