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Thrift is fixing the way we donate good quality unwanted clothes. No more throwing expensive clothes in a dustbin bag and dragging them to a giant metal donation bin in a grotty corner of a supermarket car park!

Launching in London later this month in partnership with Gett Delivery, donors will soon be able to order a ThriftBox and receive it within an hour. They fill it up on the spot, or order a second pickup, and the courier takes it away.

Thrift then do all the work of photographing, pricing and selling on the online Thrift store. Once sold, the donor’s chosen charity receives 50 per cent and Gift Aid and the donor get 25 per cent back as credit to spend in the online store.


Thrift was created by solo founder Joe Metcalfe, an alumnus of the University of Cambridge and the Cambridge Judge Business School.

Joe has four years strategy consulting experience at a top tier firm in London and has been working with some of the largest charity shop networks in the UK for the past two years to help them to sell online.

Joe is currently the only full time member of the Thrift team but is seeking individuals with marketing, operational and technical experience to join the team.


Thrift’s mission is to use technology to supercharge the charity retail sector. By making it as easy as possible for individuals to donate their best unwanted clothes, they will ensure the sector continues to thrive as more and more shoppers move online.

They are committed to supporting high street charity shops too with their ThriftBox service that provides an instant e-commerce sales channel with zero technology.

Together, this means Thrift can more effectively re-direct second-hand clothes away from landfill, and use them to generate funds for charities, jobs for shop staff and opportunities for volunteers.