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Will Mitchell

Sandra Dawson Visiting Professor in Marketing, Strategy & Innovation

BBA (Simon Fraser University), PhD (University of California, Berkeley)

Professional experience

Will Mitchell is Professor of Strategic Management in the Rotman School of Management at the University of Toronto, where he holds the Anthony S. Fell Chair in New Technologies and Commercialization. Co-author of Build, Borrow, or Buy: Solving the Growth Dilemma, Harvard Business Review Press (with Professor Laurence Capron of INSEAD), he teaches courses in business strategy, emerging market strategy, entrepreneurship, and healthcare and life sciences strategy, and has a visiting appointment at the Duke University Medical School, in Durham, North Carolina.

Will is a faculty associate at Rotman's Center for Health Sector Strategy and co-academic director of Rotman's new Global Executive MBA in Health and Life Sciences (GEMBA-HLS). Will is co-editor of Health, Management, Policy, and Innovation (HMPI), a consulting editor for the Strategic Management Journal, and a board member of Neuland Laboratories in Hyderabad, India.

Research interests

Business dynamics in developed and emerging markets, investigating how businesses change as their competitive environments change and, in turn, how the business changes contribute to ongoing corporate and social performance.

Will Mitchell is a member of the Strategy & International Business subject group.

Contact details

Will Mitchell
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG