CNN.com: The good corporate citizen

One of the key buzzwords at business schools in recent years, both in research and teaching, has been corporate social responsibility … But now, a leading UK business school has leaped to the defense of the notion with a research paper that argues multinationals are increasingly important players in global economic development. The research, “Multinationals in their Communities: A Social Capital Approach to Corporate Citizenship Projects,” won the prize for best paper at a recent European conference on business ethics and has now been expanded into a book of the same name. “Our findings have shown that multinationals offer a rare ability to link local, national and global communities and have the capacity to impact significantly on the quality of social relations within the communities in which they operate,” said Dr Michael Pollitt from Judge Business School, part of Cambridge University.

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