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Asia Society: Jugaad Innovation: lessons from the developing world for business worldwide


Economic innovation led by Western nations has given them unprecedented economic advantages in today’s globalized market… In the discussion Jugaad Innovation: Frugal and Flexible Approaches for the 21st Century, Asia Society India Centre brought together panelists Navi Radjou, Faculty Member of the World Economic Forum; Professor Jaideep Prabhu, Director of the Centre for India & Global Business at Cambridge Judge Business School; Simone Ahuja, Founder and Principal of Blood Orange Media; and Rama Bijapurkar, Market Strategy and Consumer Expert. The discussion was moderated by James Crabtree, Head of the Financial Times Bureau, Mumbai…”

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