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Business Insider: A banker turned neuroscientist explains how a trader’s brain goes rogue


A former Deutsche Bank and Goldman Sachs trader who is now a neuroscientist has come up with a theory he calls the “winner effect” – a hormonal mechanism that kicks in during a winning streak and spurs more risk taking… Reuters’ Kate Kelland describes how Dr John Coates, a Cambridge Judge Business School research fellow in Neuroscience and Finance, was determined to figure out what was behind the “narcotic-like high” triggered by trading-floor victories…”

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