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Business Weekly: Eight mistakes UK companies make going into India

India has finally come on the radar of an increasing number of UK companies because of the excellent diplomatic work and evangelising activity of the UKTI, the UK India Business Council, all the big professional organisations and of course the growth of interest in the glamour of Bollywood… Guest blog by Dr Shai Vyakarnam, director of the Centre for Entrepreneurial Learning (CfEL), Cambridge Judge Business School…”

Read the full article [businessweekly.co.uk]