skip to navigation skip to content
Search

In the media

 

Crossword Book Stores: Jugaad: the Indian way of life

Jugaad is a word most commonly heard in India… The three authors, Professor Jaideep Prabhu from Cambridge Judge Business School, along with Navi Radjou, Simone Ahuja, talk about this phenomena that is helping MNC’s to develop breakthrough paths to grow in this competitive market…”

Read the full article [crosswordbookstores.wordpress.com]