Facebook Inc and Shakespeare may have both gotten it wrong. The Bard of Avon certainly wasn’t thinking of corporate names and ticker symbols when he wrote, “That which we call a rose/By any other name would smell as sweet.”…Yet Professor Raghavendra Rau, a professor of finance at Cambridge Judge Business School said that the problem with these kinds of studies is the lack of what he called a “clean economic mechanism” underlying the phenomenon …
Read the article [investorshub.com]
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