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MWorld: Learn about jugaad innovation


There is much attention being given to Jugaad Innovation, a book that is reframing both the language and methodology of innovation… The authors Professor Jaideep Prabhu from Cambridge Judge Business School, along with Navi Radjou, Simone Ahuja, point out that jugaad was first found while conducting research in India over several years, but jugaad innovators exist around the world, including the United States…”