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Strategy Business: What the West can learn from Jugaad

On its own, the structured approach to innovation favored by mature companies can’t deliver the agility and differentiation they need in today’s complex business environment… As written by Professor Jaideep Prabhu of Cambridge Judge Business School, along with Navi Radjou, Jaideep Prabhu, and Simone Ahuja”

Read the full article [strategy-business.com]