Financial Times: The case study: added value attracts visitors

In 2008, Beamish Museum, a registered charity, was under financial pressure. Most of its £4m annual operating budget was met by admission fees but visitor numbers had plateaued close to 300,000 a year bringing in about £2.5m… Visitor numbers increased by 70 per cent in three years to more than 500,000 per annum; annual turnover more than doubled to £7m-plus; and Beamish makes an operating surplus of more than £500,000 a year… As written by Becky Schutt, Fellow of Arts and Culture at Cambridge Judge Business School…”

 

Read the full article [ft.com]